YR Asia heading to Hong Kong, Macau

Channel launching this weekend

CANNES -- New Singapore-based "no news, no politics" entertainment channel YR Asia Satellite TV will launch in Hong Kong and Macau this weekend, media management company and channel operator Net Leader Holdings announced Monday.

The channel acquired 100 hours of Singapore content and is negotiating exclusive rights to 20 additional hours supported by the Media Development Authority.

This makes it the biggest volume deal to date for Singapore's Mandarin-language factual programming, the MDA said.

YR plans to launch in eight more Asian markets by January.