Yushita tops NBC Uni pay TV in Japan


LONDON -- NBC Universal has appointed Shigeo Yushita to the post of channel director Japan, global networks Asia, spearheading the rollout of its Japanese pay television channels as part of a wider regional expansion.

The appointment, effective immediately, puts Yushita in charge of developing launch and growth strategies for the upcoming cable and satellite channel debuts as well as sales and marketing activities.

He will report to Raymund Miranda, managing director, Global Networks Asia, as well as to Taichi Fukuda, managing director Japan, NBC Universal International.

The appointment comes hot on the heels of NBC Universal's acquisition of Jupiter Telecommunications subsidiary JSBC2 on the SkyperfecTV platform, allowing it to launch Sci Fi channel in the spring.

"Japan is one of the markets that we've identified as key to our international roll out strategy," Miranda said. "We're pleased to have someone of Shigeo's caliber to lead our efforts in establishing a business for the Japanese audience."