Zac Efron's 'That Awkward Moment' Tries to Capitalize on Justin Bieber Interest

The Focus Features movie's Twitter account sent out a message about an uncomfortable situation, which seemed to be inspired by the pop star's recent woes.

Zac Efron's romantic comedy That Awkward Moment has been tweeting about various awkward situations in relationships and life in an attempt to promote the film, which hits theaters Friday.

The @SoVeryAwkward official Twitter account has intermittently tweeted about uncomfortable situations, prefacing them with "That awkward moment when…"

REVIEW: That Awkward Moment

Here are some of the innocuous tweets the movie's account has posted:

But Wednesday night, the account seemed like it was trying to capitalize on interest about Justin Bieber's recent troubles, including a DUI arrest in Miami Beach, various petitions calling for the Canadian pop star to be deported and, most recently, assault charges in Canada, which Bieber turned himself in on Wednesday night.

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@SoVeryAwkward tweeted the following message:

That Awkward Moment, which co-stars Miles Teller and Michael B. Jordan, focuses on three young guys navigating single life in New York, including dealing with many confusing moments in relationships.