Zoe Kravitz Is Alexis Bittar's New Campaign Star

Zoe Kravitz - P 2015

Zoe Kravitz - P 2015

Talk about fierce.

There's no doubt Zoe Kravitz is having a moment — whether onstage with her band Lolawolf, on the big screen (from Max Max to the soon-to-release Dope) or the red carpet. And now her next big moment involves starring in Alexis Bittar's fall 2015 ad.

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True to Bittar's past campaigns, which have featured strong, self-driven women including Iris Apfel, Tavi Gevinson, Joan Collins and Lauren Hutton, the designer's latest ad showcases Kravitz's unique style and badass attitude. The actress-singer, who sports her iconic braids before chopping them off for a summer bob, models Bittar's couture pieces from his S&M and gothic-inspired fall line.

"I have always admired Zoe's strong and unique sense of self," said Bittar in a statement. "I felt a connection and a kindred spirit in this girl, and knew that I had to work with her. Her inner strength and individuality are so apparent and makes the jewelry come alive."

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Kravitz took to her Instagram to share the campaign, adding, "Such an honor to be reppin for such a beautiful man -- inside and out !"