Among Zucker priorities: expand digital age income

Succeeds Wright as NBC Uni CEO

Continuing the primetime ratings turnaround at NBC and expanding revenue streams in the digital age are among the key priorities for Jeff Zucker, who was named CEO of NBC Universal on Tuesday (HR 2/7).

NBC Uni and its parent General Electric made the change official early in the day, unveiling the promotion of Zucker, 41, to the post of president and CEO. The move had been in the works for weeks.

Zucker succeeds Bob Wright, 63, who immediately drops his title of CEO of NBC Uni but will remain a vice chairman of GE, a post in which his current contract runs until early 2008. Wright will remain chairman of NBC Uni's internal board until May, with GE chairman and CEO Jeffrey Immelt, who has been sitting on the board, then taking over that role.

Zucker will continue to report to Wright and then to Immelt, but Immelt made clear Tuesday that Zucker, effective immediately, is the top guy at NBC Uni and the person in charge.

"Jeff Zucker is a terrific talent and the right person to guide NBC Universal on the next stage of its growth," Immelt said during a conference call with reporters. The GE chief emphasized that Zucker will be in charge of all day-to-day operations.