Jesse Dittmar

147 million: Monthly viewers the NBCU news portfolio reaches on air and online

Why they matter: While Fili-Krushel, 60, has spent the past year focused on expanding the NBCUniversal news division's digital footprint, her recent hire Turness, 47, has been bent on getting Today back to No. 1, where it spent 16 years before being knocked off that pedestal by ABC's Good Morning America in April 2012. Turness, a former U.K.-based ITV executive, has steered the show toward harder news; though still No. 2, it has closed the gap. "When I arrived in early August, Today was still losing viewers," she says. "By September, we were back in growth, and we've been sustaining year-to-year growth now for seven months." Although NBC's weekend flagship Meet the Press has stumbled (third place behind CBS' Face the Nation and ABC's This Week for three consecutive quarters), NBC Nightly News With Brian Williams is logging its strongest ratings since 2005. With former GMA face Josh Elliott defecting to NBC Sports, Fili-Krushel and Turness, each married with two children, have many wondering if they will poach the affable anchor for rival Today when his six-month noncompete clause ends. All Turness will offer: "He just got hired, so that's as far as it goes, but he's a great talent, and I'm obviously very happy."