1:00pm PT by Scott Feinberg
Fernando Garcia Hired As Film Academy's EVP of Member Relations and Awards
The Academy of Motion Picture Arts and Sciences has hired Fernando Garcia to succeed Lorenza Munoz as its executive vp member relations and awards, reporting to COO Christine Simmons.
Garcia, a marketing and publicity vet, will lead the Academy's internal engagement and outreach efforts, a larger task than ever before given that the Academy now includes more than 10,000 members based all around the world. He will also oversee the organization's processes for Oscar submissions, nominations, voting and balloting, and work with the Academy's Office of Representation, Inclusion and Equity and the Branch Executive Committees on member representation and inclusion efforts.
"Fernando is an innovative thinker with a deep passion for movies and a true appreciation for the people who make them," Simmons said in a statement. "He joins the Academy's leadership at a pivotal time, and we are confident he is just the person to lead our global membership forward and further the Academy's mission to support, identify and champion talent in our filmmaking community."
Already a member of the Academy’s marketing and public relations branch, Garcia most recently served as president of The Fernando Garcia Company, where his clients included numerous major studios and TV networks. Before that, he was VP special projects and events at Paramount. A graduate of the USC School of Cinematic Arts and Annenberg School for Communication and Journalism, he began his career at DreamWorks, where he helped to launch the Shrek film franchise.
"I'm so thrilled to be joining the Academy's leadership team," Garcia said. "I look forward to working with them to find new ways of bringing together the incredible individuals who create the films we all love, and to uplifting great filmmaking from all around the world."
Garcia's first day on the job will be Feb. 8.