'Populaire': Romance Sparks Amid Sport of Speed-Typing (Exclusive Trailer)

Speed-typing takes center stage in Populaire, a retro rom-com from first-time director Regis Roinsard.

The subtitled movie, set in France in 1958, centers on Rose (Deborah Francois), a small-town girl who applies for a secretarial position at an insurance office run by the sleek, fast-talking Louis (Romain Duris).

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"She's a disaster, but when she types, she's fast, strong and focused," Louis says of her secretarial skills.

He comes up with the idea to enter her in speed-typing contests, and the two start to have feelings for one another as she blazes her way through the competitions.

The problem? He thinks she should focus on her skills instead -- and he also harbors an affection for his childhood sweetheart, played by Oscar nominee Berenice Bejo (The Artist).

The Hollywood Reporter film critic Jordan Mintzer called the movie "Mad Men meets The Artist" in his review out of the Rome International Film Festival last year.

FILM REVIEW: 'Populaire'

"This impressive debut feature from writer-director Regis Roinsard is boosted by terrific lead turns from Romain Duris and Deborah Francois, as well as some stunning old-school cinematography from [The Artist director] Michel Hazanavicius regular Guillaume Schiffman," he wrote.

THR has the first look at the trailer. The film, distributed the Weinstein Co., hits theaters Sept. 6.