Amazon's Welcome to the Blumhouse Series Kicks Off With Virtual Premiere Event, Whodunnit-Themed After Party

The Lie Still 1 - TIFF Publicity - H 2018
Courtesy of TIFF

'The Lie'

Amazon Prime Video rolled out the mood-setting black carpet Monday night for a virtual premiere event celebrating its Welcome to the Blumhouse titles The Lie and Black Box.

The festivities kicked off at 6:30 p.m. PST as invitees screened one of the titles as selected in advance. From director Veena Sud, The Lie stars Peter Sarsgaard, Mireille Enos and Joey King in the story of what happens as two parents struggle to cover up their teenage daughter's alleged crime. Black Box, from filmmaker Emmanuel Osei-Kuffour, casts Mamoudou Athie as a single father who undergoes an experimental treatment administered by Phylicia Rashad to deal with memory loss.

Following the screenings, guests reconvened in a custom virtual platform designed by Little Cinema, the same creative studio that helped WarnerMedia mount a series of events over the summer. Prime Video upped the ante with a Welcome to Blumhouse world that doubled as a mystery that guests could solve by investigating 10 rooms spread across six floors inside a virtual house.

To get to the bottom of the disappearance of someone named Erin, some rooms hosted live actors who provided various clues while others were extravagant set pieces that provided hints as to her whereabouts. There was a tarot card reader, a chatty bartender, a dark room, a lab, a dance studio and a garage with a hair-raising captive situation. Boldfaced name guests who attended last night's event included Rashad, Kenya Barris, Danai Gurira, Ruby Rose, John Slattery, Amanda Cerny, Joel Courtney, Lindsey Morgan, Keshia Knight Pulliam, Rose McIver, Scott Evans, and others.

It's not exclusive, though, to VIP guests. On Oct. 16-17, Welcome to the Blumhouse will open to the general public for another live event so guests can experience the same mystery while checking out the moody digs. But first, the platform will be utilized once more, on Monday night, for the virtual premieres of two more Prime Video and Blumhouse titles: Evil Eye and Nocturne.