Chicago Pizza Chain Lou Malnati's Responds to 'Emily in Paris' Jab: "Heartless and Not Humorous"


'Emily in Paris'

The new Netflix series Emily in Paris casts Lily Collins as Emily Cooper, a Chicago marketing executive who sets off to France for an unexpected job opportunity to bring an American perspective to French branding.

Along the way, she offers her own perspectives about various Windy City topics, including taking an unexpected dig at popular pizza chain Lou Malnati's. When her colleagues express distaste of Chicago deep-dish pizza — one calls it "disgusting" while another likens it to "quiche made of cement" — Cooper quips, "Oh no, you must have gone to Lou Malnati’s."

The jab didn't exactly melt any hearts at Lou Malnati's. It's marketing team serviced a statement to press on Wednesday in response, offering that, "Malnati's is always the first to participate in good-natured banter with pizza lovers from New York or California. However, it feels especially unkind to disparage anyone during these difficult times, given that most restaurants are struggling to hang on."

Per the pizza house's own Marc Malnati, "We've been serving Chicago's favorite Deep Dish since 1971. When Netflix’s Emily in Paris writers chose to take a shot at Chicagoans and our pizza to try to get a laugh, it felt heartless and not humorous in the midst of COVID-19."

The statement goes on to offer a discount to those who order pies through Oct. 14 as they "hunker down to watch TV this week," though it offers no suggestions as to the type of pizza-happy content.

Lou Malnati's, which maintains 60 locations across the Chicagoland area as well as Arizona, Indiana and Wisconsin, is not alone in firing back at the buzzy show Emily in Paris. French TV critics have also taken aim at the show's characterizations of Parisian culture. The Hollywood Reporter's critic Robyn Bahr, however, called the Darren Star series "immensely watchable."