'Crazy Rich Asians' Producer on Why the Film Didn't Catch on in China

The Warner Bros. rom-com has grossed a mere $1.6 million since opening in China in November, and Nina Jacobson shares her theory as to why: "The Chinese [are] already making movies [with casts] that look like the people who go see them."
Sanja Bucko/Warner Bros.
'Crazy Rich Asians'

Crazy Rich Asians has been making crazy money ($237 million worldwide) and collecting scads of nominations (Golden Globes, SAG Awards), but in China it's cricket noises.

The Warner Bros. rom-com grossed a mere $1.6 million since opening there in November. Producer Nina Jacobson shared her (sort of obvious) theory as to why at THR's Dec. 5 Women in Entertainment Power 100 breakfast.

“Part of it, obviously, is that there is a profound, deep unquenched thirst [in the U.S.] for movies with Asian and Asian-American casts. We don't have it here. They have a lot of representation there and a lot of romantic comedies there. It’s an industry that already makes things for audiences that looks like the people who go to see them,” she explained.

A version of this story first appeared in the Dec. 18 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.