5:45pm PT by Chris Gardner
Entertainment Industry Foundation Sets Up SOCAL Fire Relief Fund
As fires continue to ravage Southern California — the current Thomas fire is reportedly the fifth-largest in the state's history — the Entertainment Industry Foundation is stepping up to help shepherd relief efforts.
EIF has launched SOCAL Fire Relief Fund to provide members of the entertainment community and the public with a way to offer support. Donations will be funneled to three main beneficiaries: the Los Angeles Fire Department Foundation, providing costly hydration backpacks for firemen and night-vision goggles for helicopter pilots fighting the fires; L.A. Kitchen, providing food for first responders and people in shelters who have been affected by the fires; and the Humane Society of Ventura County, providing assistance for over 300 animals displaced as a result of the fires.
“The whole entertainment community has watched in absolute awe as these brave men and women rush into harm’s way to protect the rest of us,” said Sherry Lansing, former board chair of the Entertainment Industry Foundation. “EIF wanted to provide our industry with a quick, simple way to support them, so we set up the SOCAL Fire Relief Fund to do that."
Added EIF chairman Chris Silbermann: "EIF's mission is to harness our industry’s collective resources to help others, and the firefighters — who have done so much to help all of us in Southern California — deserve our support. We’re reaching out to businesses and individuals across entertainment, media and sports, encouraging them to donate to this fund."
The move comes at a necessary time as many continue to watch the fires — and the forecasts — closely, with no rain expected in the coming days. More information about the initiative and how to donate can be found at SOCALFireRelief.org.