8:00am PT by Chris Gardner
London West Hollywood at Beverly Hills Partners With BAFTA
On Emmy weekend, members of the British Academy of Film and Television Arts will converge on the London West Hollywood for its annual BAFTA TV Tea Party. The Sept. 17 party — in partnership with BBC America — will be one of the first events to fall under a new official relationship as the London West Hollywood at Beverly Hills becomes the premier West Coast home for BAFTA members.
The London has just announced a partnership with BAFTA to provide its members with an official meeting and social events space. The partnership kicks off this month with the Tea Party as well as a private BAFTA Clubhouse event at for new and renewing members. Along with serving as a formal location for events, BAFTA LA and The London will curate custom Clubhouse programming for members throughout the year including breakfasts, after-work gatherings and screenings in the hotel's private screening room (pictured above).
Upon arrival to The London, BAFTA members can present their membership card for hotel privileges and a British-inspired welcome amenity. Membership benefits include a 10 percent discount on rooms, a 15 percent discount at Boxwood restaurant, and booking access to a private cabana at the rooftop pool overlooking the Los Angeles skyline. Members will also be provided entry to select British themed events hosted at The London that create additional community opportunities for BAFTA members and their guests.
“Our industry is built upon connections and collaborations and we are therefore proud to be working with The London to create a comfortable and elegant space for our BAFTA membership to meet, work and relax here in Los Angeles.” said Matthew Wiseman, BAFTA Los Angeles’ chief operating officer. “Through this new partnership, we will expand our year-round membership events as well as explore new opportunities to highlight and strengthen the important connection between the U.S. and U.K. film, TV and games industries."
In addition to discounts and events, The London will display iconic BAFTA photographic artwork and décor. Images from the BAFTA photographic archives will be displayed in The London’s Screening Room lobby, and BAFTA-inspired decor will be sprinkled throughout Boxwood’s sitting room. Boxwood also plans to feature a signature BAFTA-named cocktail on their menu, reports the hotel.
A picture of the London West Hollywood at Beverly Hills' Boxwood. (Credit: Image courtesy of the hotel.)
“The London West Hollywood at Beverly Hills has always been a wonderful tale of two cities, London and Los Angeles. BAFTA LA shares a similar storyline making a partnership with this prestigious arts organization seamless and ideal,” said general manager, Jeff Kulek.
The hotel has been making a push to garner more of the entertainment industry's business. Recent junkets and screenings held there include BFG, Captain America: Civil War, Zootopia, Alice Through the Looking Glass, Jared Leto’s The Great Wide Open, Money Monster, Spaceman, Paper Towns, Other People, The Entourage Movie and Nightingale, per the hotel.