'Schitt's Creek' Star Emily Hampshire on Cutwater Spirits Digital Campaign

Emily Hampshire in Cutwater Spirits Campaign
Courtesy of Cutwater Spirits

At the Critics Choice Awards in 2019, Nicole Kidman approached the cast of Schitt’s Creek, confessed her love of the show and posed for pictures with the actors. It was quite a red-carpet moment for Dan and Sarah Levy, Annie Murphy, Noah Reid and Emily Hampshire and one that received adorable attention online.

For Hampshire, specifically, it produced a special kind of feeling that she said is very similar to the emotions that washed over her when Cutwater Spirits approached her to star in the brand’s newest ad campaign. The actress, who played desk clerk Stevie Budd on the Emmy Award-winning series, said yes and she’ll debut in digital takeovers and a social media campaign on the same day Cutwater introduces its first-ever Super Bowl ad.

The campaign, which casts her as a "Cut Out" enthusiast, is meant to reinforce the practice of cutting away from the daily routine as a way to embrace the idea of taking a moment to unplug.  "I don't do a lot of commercials because it takes a brave brand to want a human sloth like me, some might say, to endorse them," Hampshire quipped during a virtual meet and greet with media on Thursday. "It’s also the best feeling when you’re a fan of someone or something and they are a fan of yours.”

Speaking of, Hampshire said she loves Cutwater’s vodka mule, calling it "the classiest canned cocktail I’ve ever had." As for her big tips for how best to enjoy Super Bowl Sunday, Hampshire said she sees it as the perfect opportunity to stay home and stay safe. "Another pro tip is to avoid pants that don’t accommodate snacks and keep Cutwater on ice within arms-reach."

The 30-second "Cut Out" spot is Cutwater’s first-ever ad to run during the biggest sports event of the year, and will debut on TV channels including ESPN and CBS Sports in addition to social channels.


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