Shaved Heads, Co-Star Reunions and Swearing Tutorials: Inside the Starry "Good to Vote" Campaign

Samuel L. Jackson, Debra Messing, Hailee Steinfeld and Emma Roberts
Kevin Winter/Getty Images; Mark Sagliocco/Getty Images; Gareth Cattermole/Getty Images; Rich Fury/Getty Images

Samuel L. Jackson, Debra Messing, Hailee Steinfeld and Emma Roberts are among the stars and influencers reaching out to fans to make sure they’re Good to Vote.

The nonpartisan voter registration initiative Good to Vote, launched in partnership with HeadCount, has gained traction in recent days on social media in the lead up the Nov. 3 election. Good to Vote encourages the public to take “voter actions” (registering to vote, checking voter status, or requesting a vote-by-mail ballot) to ensure they are prepped for Election Day.

But rather than just promote the big day, stars and influencers are offering followers something in return. For example, Jackson set a goal of 2,500 voter actions and once that is hit, he’ll post a tutorial of how to swear in 15 different languages. Other offerings include: Messing will reunite with Mysteries of Laura costar Josh Lucas; Booksmart collaborators Kaitlyn Dever and Beanie Feldstein will reunite for fans of the Olivia Wilde film; JoAnna Garcia Swisher and Nick Swisher promised to team up to shave Nick’s head which they completed; Taylor Schilling promises to debut an exclusive clip from Monsterland; Hailee Steinfeld and Anna Baryshnikov will go live while making a “special treat” in the kitchen; Michael Stevens will shave his beard if 500 people register to vote.

Others who are on board include Meagan Good, Melissa Joan Hart, Jeff Goldblum, Francia Raisa, the Black Crowes, John Stamos, Rachel Levin, Alisha Marie, Freddie Wong, Epic Rap Battles, Rhett and Link and Jack Douglass.

Good to Vote is a campaign that was initially developed by Ben Relles, current head of innovation for YouTube Original. While taking time off from the platform to work on Good To Vote, Relles engaged HeadCount, which then co-developed the idea to drive voter registration in a year when in-person registration events are more difficult due to the COVID-19 pandemic.

“There’s a unique idea here — creators and celebrities rolling out new content if enough people register to vote or take actions,” said Andy Bernstein, HeadCount’s executive director. “It’s a clever idea and has been extremely successful so far.”

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