Sunset Boulevard Country Western Staple Becomes New TikTok Hotspot

Saddle Ranch regulars, clockwise from top left: Digital stars Josh Richards, Bryce Hall, Emma Chamberlain, Noah Beck and Addison Rae.
SADDLE: AARON P/BAUER-GRIFFIN/GC IMAGES. RICHARDS: TASIA WELLS/GETTY IMAGES. HALL: ALBERT L. ORTEGA/GETTY IMAGES. CHAMBERLAIN: MARC PIASECKI/WIREIMAGE. BECK: BROADIMAGE/SHUTTERSTOCK. RAE: FRAZER HARRISON/GETTY IMAGES FOR SUGAR FACTORY.

Saddle Ranch regulars, clockwise from top left: Digital stars Josh Richards, Bryce Hall, Emma Chamberlain, Noah Beck and Addison Rae.

The line stretching down Sunset Boulevard outside Saddle Ranch of late isn’t to ride the 21-year institution’s famed mechanical bull, which has been sitting unused since the restaurant had to close its door to indoor dining in March. No, it’s diners eager to eat at the latest TikTok hotspot.

In recent weeks, digital stars including Addison Rae (63 million followers), Dixie D’Amelio (40 million) Josh Richards (22 million) and Noah Beck (15.6 million) have all been spotted at the restaurant’s new COVID-compliant parking lot patio. It's become such a magnet for digital stars that Hollywood Fix paparazzo Fletcher Greene likens the atmosphere to a more raucous “high school lunchroom.”

Even YouTube phenom Emma Chamberlain and newly christened tabloid couple Megan Fox and Machine Gun Kelly have stepped out for a night at Saddle Ranch, which offers a more relaxed vibe than neighboring BOA Steakhouse, another go-top spot for the digital Hollywood crowd. Even the extra layer of coronavirus precautions hasn’t managed to bring down the mood at Saddle Ranch.

Masks are required to enter the joint, but they quickly come off once guests are seated. The chop house, which has appeared in Sex and the City and Desperate Housewives, has long done steady business thanks to its tourist-friendly location, but Greene says TikTokers have electrified the L.A. institution, noting, “Saddle Ranch would be crazy to ever bring the tables back inside.”

A version of this story first appeared in the Oct. 7 issue of The Hollywood Reporter magazine. Click here to subscribe.