8:00am PT by Chris Gardner
Timothee Chalamet Plays Edward Scissorhands' Son in Cadillac's Super Bowl Ad
"This is the story of a boy with scissors for hands... No, not that one."
So says Winona Ryder in a voiceover to open Cadillac's new Super Bowl spot featuring its electric vehicle LYRIQ. The actress then appears in character behind a kitchen counter where she calls to her son to get out of bed: "Edgar, you're going to be late."
The next cut reveals Timothée Chalamet as the presumed offspring of Edward Scissorhands and Ryder's character Kim from the Tim Burton-directed film, Edward Scissorhands. Chalamet is a real ringer for the title character played by Johnny Depp in the 1990 film. As Edgar Scissorhands, he slices his way through a series of everyday situations – riding the bus, walking into class, tossing the pigskin with some buddies, slicing up goods behind a deli counter and disappearing behind VR goggles in a driving experience. Then his mother appears again to surprise him with a real-life opportunity to get behind the wheel of a real car in a brand new LYRIQ waiting in the driveway.
"Go ahead, try it," she instructs him once they're cruising down the road as Edgar releases his scissors from the steering wheel to make use of the vehicle's Super Cruise hands-free driving technology. "And Edgar drove off into the sunset," she says in another voiceover to close out the 60-second spot. It's a win for UTA Marketing: the agency reps the Oscar-nominated actor and its UTA Marketing division reps GM.
The Chalamet and Ryder showing is one of the many high-profile Super Bowl spots this year, which feature Hollywood talent including Will Ferrell (General Motors), Mike Myers, Dana Carvey and Cardi B (Uber Eats), Lenny Kravitz (Stella Artois), Serena Williams (Michelob), John Travolta (Scotts Miracle-Gro), Meek Mill (Bacardi), Mila Kunis and Ashton Kutcher (Cheetos), and Matthew McConaughey, Jimmy Kimmel and Mindy Kaling (Doritos).
See Cadillac's LYRIQ ad in full below.