Top Hollywood Doctors Launch Wellness Line Euka

Dr. Shawn and Bita Nasseri
COURTESY OF EUKA/SAMY MOSHER + MONROE ALVAREZ

Dr. Shawn Nasseri is a veteran ear, nose and throat specialist, but in Hollywood he’s known simply as a doctor to the stars.

Nasseri, featured in 2015 as in The Hollywood Reporter’s Top Doctors issue alongside client Seth MacFarlane, has treated heavyweights like Justin Bieber, Justin Timberlake, Halsey, Shawn Mendes, Carrie Underwood, Camila Cabello, Cher, Ryan Seacrest, Chris Stapleton, SZA, Charlie Puth and Sarah Silverman. Now, with wife Dr. Bita Nasseri, a UCLA Medical School educated and Mayo Clinic trained doctor and anesthesiologist, they are bringing A-list grade wellness care to the masses with the launch of Euka.

The range of curated products is designed to promote respiratory wellness and strengthen immunity. Calling the products part of a "holistic daily ritual," Dr. Shawn Nasseri says, "We want to democratize wellness and bring to customers what we’ve been doing for our patients for the last 25 years. Everyone should have access to great preventive care."

Created by the Nasseris, Euka consists of natural, vegan, preservative-free, organic and cruelty-free products. The product line consists of: a wellness saline spray to help "maintain a healthy nasal biome with a PH-balanced and salt-balanced mist”; a molecular helmet wellness roller “that creates a barrier to pathogens with organic natural extracts and essential oils to cleanse one’s personal space"; Fite Vite multivitamin and immunity boost consisting of “organic herbs, phytonutrients and vitamins work behind the scenes to awaken the immune system”; wellness shower bombs with a combination of eucalyptus, menthol, and lavender in four blends; wellness antiseptic spray that serves as a sanitizer that also helps moisturize and protect the skin; wellness infused sanitizing wipes; and a breathe well antimicrobial face mask with three layers of organic cotton and filter pockets in an avocado shape to combat fogging and allow for facial expression.

Products range in price from $6.99 to $24.99 but are also available for a monthly subscription ($44.99) or a  "Euka Wellness Bento” box ($39.99). “The line of products we created are accessible and simple for everyday use and provide a daily ritual for better health to empower oneself and their families to live their healthiest life," says Dr. Bita Nasseri, Euka CEO and co-founder.

Adds Dr. Shawn Nasseri: "Many people don’t realize the nose is the body’s natural air purifier and washing your nose is just as important as washing your hands. I have seen the positive impact of a preventative daily wellness routine and after years of success with our celebrated patients, we made it our mission to bring the power of respiratory wellness to everyone."