8:43am PT by Chris Gardner
Vanity Fair Books Catt Sadler to Co-Host Oscar Party Live Stream
Vanity Fair is going live again on Oscar night, and the magazine has booked Catt Sadler for the red-carpet ride.
Sadler, who closed out a 12-year run at E! News in December only to see news of her exit go viral, will join Vanity Fair executive digital director Mike Hogan in a custom-built red- carpet studio for a live broadcast at the legendary Vanity Fair Oscar party March 4. The live stream, which kicks off after the last little gold man is handed out inside the Dolby Theatre (around 8 p.m. PT and lasting 90 minutes), will be available exclusively on Twitter and the mag's website, VF.com.
Vanity Fair debuted the live stream at the 2017 Oscar party to the tune of 3.7 million unique viewers on Twitter. This year's iteration will see Sadler and Hogan taking turns with commentary on all things Oscar as they juggle interviews with A-list stars. Also doing some talking will be Vanity Fair contributors including fashion director Michael Carl, VF.com senior staff writer Julie Miller and social media director Jeffrey Tousey. The 2018 live stream, announced today by recently installed editor Radhika Jones, is being produced by Conde Nast Entertainment, the entertainment arm of the publishing giant, and sponsored by Nespresso.
Aside from a few brand-related appearances, Oscar night will mark Sadler's return to the airwaves — and the red carpet — following her exit from E!, and in a statement, she says it's a thrill to have the chance to come back. In her words: “To co-host Vanity Fair’s afterparty show is an honor, but it will also be deliciously fun! Live, unpredictable, and all the biggest stars in one spot. I can’t wait!”
For his part, Hogan gave a clue as to why last year's live stream managed to snag so many viewers — because their perch offers views and an "unprecedented level of access" to online spectators and wannabe attendees.
“After the intensity of the Oscars, Hollywood comes to the Vanity Fair party to relax, unwind and chew over everything that happened — the awards, the fashion, the speeches and, this year especially, some serious issues, too,” said Hogan, a digital vet who co-hosted the 2017 online telecast with colleague Katey Rich. On their first outing, the duo had face time with comedians Phoebe Robinson and Michelle Collins; colleagues Michael Carl, Julie Miller, Josh Duboff, Krista Smith, Rebecca Keegan; and celeb guests like Emily Ratajkowski, Jon Hamm, Pete Davidson, Judd Apatow and Leslie Mann.