The Rachel Zoe Project



AIRDATE: 11 p.m.-midnight, Tuesday, Sept. 9 (Bravo).

LOS ANGELES -- Rachel Zoe, she's a project all right. She's a hip international stylist (you know, she dresses celebrities and celebrity wannabes when they have high-profile events to attend). This is fast-moving stuff. As Rachel herself implies, every moment in her life is a "red carpet moment." Rachel is now, Rachel is live, and though Bravo calls this show a docudrama, she is perfect fodder for a hyped-up, no-brainer reality series.

This is reality television evolved, and viewers who like this kind of much-ado-about-nothing will definitely like "The Rachel Zoe Project."

Obviously, the six-episode series (which moves to a regular time slot Sept. 16 at 10 p.m.) wants us to feel exhausted after sharing just one hour of Rachel's hectic lifestyle. Might we also add feeling empty? "Rachel Zoe" is pretty much built on nothing, except of course our continuing fascination with being voyeurs into the lives of others, especially those who look vital and exciting. The underlying message is that we should feel we lead lives of quiet desperation while Rachel is pulling her hair out having to make last-minute, earth-shattering fashions decisions.

What's wrong here? Probably nothing if viewers think the fashion world is the center of the universe. But to make celebs out of those who dress celebs gets us into a weird kind of meta world where lives that rely on image-making look crucial. They're crucial to the world of dollars and euros, but not to much else.

Rachel works with the power team she's gathered around her -- even her assistant has an assistant -- and it's suggested that she might be so unfocused she runs the risk of dressing a client in velvet where silk is really the right way to go. For most of the hour, everybody run around to the tune of some high-powered (might we say chaotic) editing that catches (or creates) them looking stressed, excited, angry, stressed, and then stressed some more. Rachel says that one of the worst things she has to cope with is that her office is also her home. She can't seem to separate the two parts of her life, and it's really frustrating.

This is a problem, and just one of the big ones this stylist has to deal with. Then again, Rachel's home looks to be a pretty jazzy spread up in the hills of Los Angeles with lots of windows and, one could guess, an equally jazzy view of the city. Oy.

Production: Original Media for Bravo.
Executive producers: Charlie Corwin, Rachel Zoe, Jamie Patricof.
Co-executive producers: Clara Markowicz, Andrew Perry.