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LeBron James Leaves CAA

NBA superstar and endorsement magnet joins new sports agency headed by childhood friend and former CAA agent Rich Paul.

Lebron James
Nathaniel S. Butler/NBAE via Getty Images
Lebron James

LeBron James has left talent agency CAA, which represented the NBA superstar in negotiating his basketball contracts including the six-year, $110 million deal he signed with the Miami Heat in 2010.

James is joining a new sports agency headed by his childhood friend Rich Paul, a former CAA agent who has also departed the agency. 

The Miami Heat small forward had been represented by CAA's Leon Rose for the past seven years. Paul, whose new company is called Klutch Sports Management, joined CAA in 2008.

James, a three-time MVP, won an NBA title with the Heat last season. James' July 2010 announcement of his jump from the Cleveland Cavaliers to the Heat was broadcast on ESPN in a 75-minute special called The Decision that received strong criticism. 

James continues to be represented by LRMR, a management group started by the basketball player and three friends -- including Paul -- that handles his marketing and publicity endeavors such as The Decision.

Email: Daniel.Miller@THR.com

Twitter: @DanielNMiller