Tugg Scores 'The Loved Ones' and 'The FP' in Studio Partnership
The cult films from Paramount's Insurge Pictures and Drafthouse Films will make use of the new communal demand platform, which allows moviegoers to decide what they want to see in their local theaters.
On the eve of the 2012 SXSW Film Festival, Paramount's Insurge Pictures and Drafthouse Films have decided to partner with Tugg, Inc., a web platform that allows moviegoers to decide what they want to see in their local theaters, on the release of two new films. Insurge will release its horror film The Loved Ones through Tugg first in June as it rolls the film out in theaters over the summer, and in conjunction with its limited theatrical release March 16, The FP will also now be available through Tugg around the country.
Both films played at the SXSW Film Festival in previous years.
Written and directed by Sean Byrne, The Loved Ones follows what happens when Brent declines Lola's invitation to the prom and Lola's father gets involved.
"We’re thrilled to work with Paramount's Insurge Pictures to help give fans everywhere the unique ability to share this movie with their community," said Tugg co-founders Nicolas Gonda and Pablo Gonzalez. "The Loved Ones is the kind of film that shocks, horrifies and entertains in a way that’s best experienced in a crowded theater."
From writer-directors Brandon and Jason Trost, The FP imagines a future where a bitter turf war over the rural wasteland of Frazier Park is waged with the competitive dance-fight video game "Beat-Beat Revelation." The cult film played at the 2011 SXSW festival in the SXFantastic section of the program.
"Tugg provides a platform for sharing The FP in a way that we always imagined it should be experienced – with a group of friends and fellow film fans that got together to see it in the theater because one of them heard about this batsh*t insane film about deadly competitive dance video games that is fashioned after the 80s films we love," said Jason Trost. "We're thrilled that audiences everywhere, including the Frazier Parks of the world, will have the chance to bring this film to their theater by demand."
In a nod to the demand for the service, both films received requests from early Tugg promoters before they even knew that they were going to be available in the Tugg library. As part of Tugg’s “Encore Screening Series” at SXSW, The Loved Ones will screen March 9 at the Alamo Drafthouse Village theater on opening day of the 2012 SXSW Film Festival.
Insurge most recently released The Devil Inside.
"Those who have seen and heard about The Loved Ones have been clamoring for its theatrical release,” said Insurge president Amy Powell. "This is a truly terrifying film that brings new meaning to the horrors of dating and we’re excited to give fans the unprecedented opportunity to personalize their movie going experience."
Drafthouse Films has released Four Lions and Bullhead.