Penny Lovell

"We often ask in my office, 'How would Kate wear it?'"

Taylor Schilling
Anne Hathaway
Rose Byrne


Lovell takes risks that pay off but also knows when to pull back and deliver a surefire crowd-pleaser. Cases in point: Rose Byrne‘s midriff-baring Emmys look (sounds iffy but worked perfectly) and Oscar 2014 presenter Anne Hathaway‘s glittering black gown, which brought red-carpet redemption after last year’s Les Nipperables.


Byrne, Hathaway, Taylor Schilling, Bella Heathcote

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The British stylist worked for Burberry PR in London before transitioning to assisting on magazine shoots. She eventually moved to New York, where Parade magazine had her dressing celebrities for covers — William H. Macy was her first. As fashion fate would have it, Lovell’s second Parade shoot was with fellow Brit Keira Knightley: “She asked me what to wear to a party the following night,” recalls Lovell. The two hit it off, and Knightley hired Lovell (they since have parted ways). Fast-forward to 2009, when Lovell, living in Los Angeles, sat across from New York-based Byrne at a Dior dinner party and kicked off a long-distance collaboration. Who can forget Byrne’s white Elie Saab jumpsuit at the 2012 SAG Awards? (“The biggest risk we’ve taken for red carpet,” says Byrne.) “For the big events, I’ll fly to New York or Rose will come here, but we’ve mastered the art of Skype fittings,” says Lovell. Adds Byrne, “They actually work pretty well!”


After more than a decade of working with stylist Rachel Zoe, Oscar winner Hathaway was ready to mix it up, so she hired Lovell to help her debut a punkier, menswear-inspired look — a slouchy, emerald green suit with leather boots and a graphic-print Givenchy top — at January’s Sundance Film Festival.

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Hathaway’s crystal-embellished silk crepe Gucci gown (No. 26) at this year’s Academy Awards. “It was inspired by the new fall ready-to-wear collection — I saw sketches a few weeks before Gucci’s fashion show,” says Lovell, who loved that the dress was chic and modern with a little edge. “It looked phenomenal on the carpet and lit up onstage when she presented the first Oscar of the evening.” Other favorites include Byrne’s custom petal-pink cropped-top Calvin Klein gown (“It took a long time to get the color right,” says Byrne) for the Emmys (No. 27) and the black-and-pink floral silk Lanvin minidress with pointy-toe Jimmy Choo pumps at L.A.’s Insidious: Chapter 2 premiere (No. 28). “We had been doing a lot of fitted stuff, so it was a different shape,” recalls Byrne of the Lanvin’s lantern-sleeves and poufy skirt.


“We often ask in my office, ‘How would Kate wear it?’” — a nod to another super-stylish Brit, supermodel Kate Moss.

See her rank on the 2015 list.

  • Kanae (Pearls and Peacocks)

    I am underwhelmed by her choices for Hathaway. I liked her better with R. Zoe. I do, however, love the way she styles Byrne.