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NAB Wrap: ‘Life of Pi’ Cinematographer Says He Will Do HDR Pass on ‘Tomorrowland’

As NAB wrapped, a call for High Dynamic Range imagery is gaining traction in Hollywood. But where 4K is concerned, it’s not an either/or situation.

NAB: Sony and AFI Premiere ‘Be Moved’ 4K Shorts

The shorts will be made available on Sony’s Video Unlimited 4K download service.

NAB: Panel Debates Value Prop for Ultra HD

"For broadcasters, historically we don't get a lot of extra revenue [to warrant] spending hundreds of millions to upgrade," warned Disney/ABC exec Vince Roberts.

NAB: Hollywood Camera Business Gets New Competitor in AJA

"It was a natural progression since we were effectively creating the back half of cameras already," AJA president Nick Rashby tells THR of the $9,000 4K Cion.

NAB: Sony Unveils A7S Still Camera With 4K Video Capabilities

“Sony 4K has moved well beyond where it was a year ago," says Sony Professional chief.

NAB: Moviegoers Won’t React to HDR Imagery as They Did to Hyper-Real ‘Hobbit,’ Proponents Say

“I think audiences will get used to seeing this; they just don't have a reference for it," said panelist Collin Davis.

FIFA, Sony Reveal New Details About 4K World Cup Plans

An official 4K World Cup film will be made available on 4K-supported online distribution services.

Vatican Planning Live 3D, HD and Ultra HD Broadcast

The April 27 ceremony, at which Pope John Paul II and Pope John XXIII will be declared saints, will be recorded in 3D and 4K.

NAB: Ted Schilowitz Aims to Change Hollywood’s Computing Approach

The exec's Devil & Demon brand strategy will exhibit for the first time at the NAB Show, April 5-10 in Las Vegas.

Samsung, 20th Century Fox Expand Ultra HD Content Partnership

Agreement is aimed at making more 4K content available to Samsung UHD TV owners.

Quantel Acquires Snell: Deal Unites Two Broadcast and Media Tech Developers

The two companies have combined revenues of $170 million.

How ‘Better Pixels’ Could Give Consumers More ‘Bang for the Buck’

At the HPA Tech Retreat, VFX supervisor and cinematographer Bill Talyor says high dynamic range imagery offers "explosive" possibilities.