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ITV CEO Previews Launch of Its Free Streaming Service As Disney, Netflix Ready Ad-Tiers

U.K. TV giant ITV said the fact that Netflix and Disney+ are preparing advertising tiers could expand the broader ad market and “is kind of about how powerful TV is,” CEO Carolyn McCall said on Tuesday in London. “We will have to monitor very carefully,” she added though. Speaking at the Royal Television Society (RTS) […]

Netflix Chief Accounting Officer Departs After Three Months

Netflix is on the hunt for a new chief accounting officer. The streaming giant said Friday that Ken Barker, who had joined the company June 27, had tendered his resignation, effective Oct. 7. “Mr. Barker’s resignation was a personal decision and is not the result of any disagreement with the Company on any matter relating […]

Barstool Sports Bets That Live Event Coverage Can “Take Us Into a New Stratosphere”

Barstool Sports is set to celebrate its 20th anniversary in 2023. But what started as a voice-driven sports blog is betting that it can complete a transformation into a digital media power player, with live events, reality shows, podcasts and other entertainment fare. On Wednesday evening, Barstool executives and talent were set to make that […]

Paramount Ad Shake-Up: John Halley Promoted, Jo Ann Ross Shifts to Advisory Role

Paramount Global is shaking up its global advertising and partnerships team, with Jo Ann Ross stepping aside as the company’s ad sales chief after 30 years with the company. Ross will shift to a role as chairman of Paramount advertising, an advisory role where she will “provide her expertise and experience in a strategic advisory […]

Netflix Poaches Snapchat Execs Jeremi Gorman and Peter Naylor to Lead Advertising Business

Netflix has found the executives who will lead its advertising business. The streaming giant has poached a pair of Snapchat executives: Snap Chief business officer Jeremi Gorman and VP of sales Peter Naylor, to lead its new ad venture, a spokesperson confirms to The Hollywood Reporter. Gorman will be president of worldwide advertising for Netflix, […]

Paramount CEO: Advertising Market “Headwinds” Are “Short-Term” Problem

“While we clearly navigate some near-term headwinds in the macroeconomic environment, (the second quarter) shows we have the assets, strategy and ability to compete and win over the long term,” Paramount Global president and CEO Bob Bakish said in opening the company’s second-quarter earnings conference call Thursday. He later mentioned “some challenges” in the advertising […]

NBCU CEO: Ad Market Is “Choppy” But We’re Feeling “Really Good” About Theme Park Business

Jeff Shell, CEO of Comcast’s entertainment unit NBCUniversal, discussed latest advertising and theme parks trends amid economic clouds during the conglomerate’s second-quarter earnings conference call on Thursday. But just like in the case of rising inflation and other economic concerns, the picture remains somewhat unclear. Asked about the macro-economic trends’ impact on advertising, Shell said, […]

ITV Ad Revenue Drops 5 Percent in Second Quarter, Studios Unit Grows 16 Percent in First Half

U.K. TV giant ITV reported better-than-expected first-half 2022 revenue on Thursday, including a gain of 6 percent in total external revenue and a 5 percent improvement in advertising revenue, but the latter declined in the second quarter amid difficult comparisons with the year-ago period. Management emphasized that it was “mindful” of macro-economic clouds and was […]

Hulu to Accept Political Issue Ads After “Thorough Review” of Ad Policies

Hulu will now accept political issue advertising after parent company The Walt Disney Co. reevaluated its advertising policies. Disney unveiled the decision on Wednesday morning, saying that the new policy brings streamer Hulu in line with its general entertainment networks and ESPN+. “After a thorough review of ad policies across its linear networks and streaming platforms over […]

Paramount Global Stock Gets Downgrade on “Growing Risk of Lower Advertising”

“Are we there yet? Anyone with young children knows how hearing this question over and over on a road trip can wear on even the calmest driver.” MoffettNathanson analyst Michael Nathanson’s Friday report started off like an account of a regular family summer holiday, only to then take a turn to focus on recession worries […]

Netflix Execs Say Early Talks With Advertisers Have Been “Strong” As Rights Issues Are Sorted Out

Netflix executives on Tuesday detailed the company’s plan to add an advertising-supported tier, saying that the goal is to launch in early 2023 in markets “where advertising spend is significant.” Netflix COO Greg Peters said on the company’s earnings call that the company has already held talks with major players in the sector. “We have […]

Disney+ Ad Tier, Live Sports Help Drive Disney’s $9B Upfront

The Walt Disney Co. says that it closed its best upfront in the company’s history, with streaming and live events like sports helping to lead the way. The company says that it received commitments totaling $9 billion, 40 percent of which was earmarked for digital and streaming. Disney’s upcoming Disney+ ad tier, joined by Hulu […]