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Fox CEO Lachlan Murdoch Calls TMZ Buy “Very Modest”

Fox Corp. CEO says that the company’s roughly $50 million deal to buy TMZ was “very modest” in scale, but one that fits into the company’s overall acquisition strategy. Praising TMZ’s…

NBC: 2022 Super Bowl Ads Almost Sold Out, Holding Back Spots for Last-Minute Buyers

Live sports continue to be the standard bearers for TV advertising, if new details from NBC Sports are any indication. On a call with reporters Wednesday, NBC Sports advertising sales chief…

Weak Movie Theater Ad Buys Lead National CineMedia to Wider Losses

Movie theaters may have reopened industry-wide due to successful vaccine rollouts, but in-cinema advertising network National CineMedia warns marketers have yet to make big screen…

WarnerMedia Launching “House of Max” Branded Content Studio

WarnerMedia is launching a new branded content studio, in a bid to turbocharge HBO Max’s new advertising-supported tier. The new studio, called House of Max, “will deliver marketers meaningful…

NBC Brands Lester Holt as ‘The Anchor for America’ in Olympics Promotional Push (Exclusive)

NBC will use its Olympics coverage to kick-start a new marketing campaign for NBC Nightly News and anchor Lester Holt, branding the NBC veteran as “The Anchor for America.” The campaign will…

Twitter Tops 206M Users, Soars Past Revenue Expectations

Twitter on Thursday reported that it now had more than 206 million monetizable daily active users, and revealed its Q2 earnings, which easily topped Wall Street expectations. Twitter…

NBCUniversal Says Peacock Has Secured $500M in Up-Front Commitments

Peacock may still lag behind some of its competitors in terms of paid subscribers, but NBCUniversal wants to make it known that it is very much a player in the video advertising

Creators Weigh Options as Apple, Spotify Roll Out Subscription Podcast Offerings

Amid a gold rush for advertising in podcasts — total ad revenue is expected to exceed $1.3 billion this year and, by 2023, that…

Roku CEO On Quibi Acquisition: “To Be Honest We Just Got a Good Deal”

Roku plans to continue investing in original content, but don’t expect it to compete with Netflix or Disney. “As the scale grows, it just makes sense for us … to do some originals, and to…

YouTube Bans Ads for Politics, Alcohol, Prescription Drugs and Gambling on Homepage

YouTube has banned ads related to politics, alcohol, prescription drugs and gambling from its “most prominent” ad slot on the homepage, according to updated guidelines posted to Google’s <a href="https://www.hollywoodreporter.com/t/advertising/" id="auto-tag_advertising_19"…

Global, U.S. Ad Spending to Hit Records on COVID Rebound: Forecast

The economic recovery from the coronavirus pandemic will lead to a record 14 percent gain in global advertising spending this year to a record $657 billion, according to the latest forecast…

NBCU, Will Packer and Target Partner on Film Series Spotlighting Black Creators

NBCUniversal is partnering with Target and producer Will Packer on what it is calling the Scene in Color Film Series. The series launch will be tied to NBC’s summer movie nights on channels…