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Barstool Sports Bets That Live Event Coverage Can “Take Us Into a New Stratosphere”

Barstool Sports is set to celebrate its 20th anniversary in 2023. But what started as a voice-driven sports blog is betting that it can complete a transformation into a digital media power player, with live events, reality shows, podcasts and other entertainment fare. On Wednesday evening, Barstool executives and talent were set to make that […]

Vox’s Joe Posner Hired to Lead Video For Justin Smith and Ben Smith’s Semafor (Exclusive)

Semafor will be in the video business. The news startup, founded by Bloomberg Media CEO Justin Smith and former New York Times media columnist Ben Smith, plans to roll out video programming shortly after launch, and has hired Joe Posner, who co-founded Vox.com’s Vox Video division, to lead its efforts in the space. Posner, who […]

The New York Times Turns to Questlove in New Marketing Effort

The New York Times is launching an expansion of its latest marketing campaign, “Independent journalism for an independent life,” and has turned to the Oscar-winning bandleader of The Roots to front it. Ahmir “Questlove” Thompson will be the star of the new phase of the campaign, which will include placement in movie theaters for the […]

Peyton Manning’s Omaha Productions Strikes Wide-Ranging Content Deal With Caesars (Exclusive)

Omaha Productions is going from Manningcasts to podcasts, all as part of a wide-ranging content deal with Caesars Entertainment, the parent company of the casino and resort brands, as well as the Caesars Sportsbook digital betting firm. The production company, founded by former NFL quarterback Peyton Manning, has inked a multiyear deal with Caesars that […]

Looney Tunes Will Be Next Warner Bros. IP to Get NFT Treatment (Exclusive)

Bored Apes, Cryptopunks and … Tweety birds? Warner Bros. is continuing its experimentation in the NFT (non-fungible token) business, with the characters from Looney Tunes being the next company IP to get the NFT treatment. The company is once again working with the NFT platform Nifty’s on the project, which will be called “Looney Tunes: […]

Conan O’Brien Sells Podcast Business to SiriusXM for $150M

Former NBC and TBS late night host Conan O’Brien has sold his podcast and digital media business, Team Coco, to satellite radio giant SiriusXM. The deal will see O’Brien’s popular interview podcast Conan O’Brien Needs a Friend, as well as Team Coco’s 10 other podcasts (which include a behind-the-scenes look at his late night shows […]

CNN Digital Editor-in-Chief Meredith Artley to Depart

One of CNN’s top editorial executives, Meredith Artley, the senior vp and editor-in-chief of CNN Digital, is leaving the company. Artley announced her decision in a memo to staff Friday morning. “It’s been a rewarding and long run. And, it’s time for my next adventure with my family.  I am so proud to hand off […]

ESPN Gets Into the NFT Business With Tom Brady

The Worldwide Leader in Sports is teaming up with the all-time leader in Super Bowl wins for its first NFT offering. ESPN has inked a multi-year deal with Autograph, the digital collectibles company co-founded by Tom Brady, and will feature the Tampa Bay Buccaneers quarterback in the inaugural NFT collection. The NFTs will be based […]

Twitter’s New CEO Parag Agrawal Received $30M Pay Package in 2021

Twitter CEO Parag Agrawal received a compensation package worth more than $30.3 million in 2021, tied to his promotion to the company’s top job. Agrawal succeeded Twitter co-founder Jack Dorsey late last year. Dorsey remained on Twitter’s board of directors after Agrawal’s promotion, but will leave when his term ends this year. Dorsey was paid […]

Video Measurement Giant Nielsen Sold to Private Equity Firms in $16B Deal

The video and TV ratings giant Nielsen has been sold to a consortium of private equity firms, led by Evergreen Coast Capital Corp. (an affiliate of Elliott Management) and Brookfield Business Partners, in an all-cash deal that values the company at $16 billion, inclusive of debt. Nielsen, led by CEO David Kenny, had rejected an […]

WWE Inks Long-Term Deal With Fanatics, Including NFTs

The WWE has signed a long-term merchandising deal with the sports merchandise and digital collectibles giant Fanatics. The wide-ranging deal will include official WWE NFTs, offered through Fanatics’ Candy Digital division, as well as trading cards, which will operate through Topps, which Fanatics acquired from former Disney CEO Michael Eisner earlier this year. It also […]

Gaming and Lifestyle Brand 100 Thieves Adds Barstool Sports Exec in Content Expansion (Exclusive)

100 Thieves, the gaming and lifestyle brand founded by former professional esports gamer turned YouTube and Twitch star Matthew “Nadeshot” Haag, is turning to a former Barstool Sports executive to ramp up its original content ambitions. The company has hired Jen Simons to serve as its chief content officer. Simons had been executive vp and […]