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YouTube and Twitch Streamers Sykkuno, Grace Van Dien Sign With UTA

UTA has expanded its gaming and esports roster with the signing of four YouTube and Twitch streamers, two virtual YouTubers (aka “VTubers”) and the gaming content studio Fourth Frame Studios. For the gaming streamers, UTA has signed the YouTube creator known as Sykkuno, who has more than 2.8 million subscribers on the platform. In May, […]

Tattoo Artist Ganga Signs With XSET Gaming Organization

Tattoo artist Joaquin Ganga, best known by just his last name, has joined the Boston-based gaming and lifestyle organization XSET. The artist has tattooed top stars and athletes like LeBron James, Drake, Odell Beckham Jr., Post Malone and Lil Uzi Vert and will become the first tattoo artist to join a gaming organization like XSET. […]

‘Call of Duty’ League Analyst Says the Biggest Trend in Esports Scene Is Increased Mental Health Talk

Gaming was always a “constant” in Allycxt’s life. The esports analyst, 22, can trace her interest in video games back to the time she was “very, very small,” when her father would play Call of Duty in an attic “gamer hideout.” The first game that Allycxt got into on her own was Black Ops 2. […]

Gaming and Lifestyle Brand 100 Thieves Adds Barstool Sports Exec in Content Expansion (Exclusive)

100 Thieves, the gaming and lifestyle brand founded by former professional esports gamer turned YouTube and Twitch star Matthew “Nadeshot” Haag, is turning to a former Barstool Sports executive to ramp up its original content ambitions. The company has hired Jen Simons to serve as its chief content officer. Simons had been executive vp and […]

Former WarnerMedia Exec Joins Esports and Gaming Brand Evil Geniuses

Esports and gaming brand Evil Geniuses revealed Thursday that Krystal Hauserman has joined the company as vp and global head of marketing. Hauserman has worked in the entertainment industry for fifteen years, formerly leading the team at Fullscreen that launched its first marketing partnership function and secured brand partnerships with Lyft, Bumble, Google, Red Bull […]

Riot Games Promotes Naz Aletaha to Global Head of ‘League of Legends’ Esports

Riot Games has promoted Naz Aletaha, the company’s head of global esports partnerships and business development, to lead its League of Legends esports division. As the global head of League of Legends esports, Aletaha will oversee the 12 regional leagues and its international events, including the League of Legends World Championship, which began on Tuesday morning. “Naz’s impact at […]

‘American Vandal’ Creators Land Esports Comedy at Paramount+

The creators of American Vandal have lined up their next series. Tony Yacenda and Dan Perrault have scored a series order for Players, a comedy set in the world of esports, at ViacomCBS’ streaming platform Paramount+. Like American Vandal, the new series will be filmed in documentary style, and it will follow a fictional League […]

Underscore Talent Launches Gaming Division With Members of FaZe Clan, OpTic in Roster (Exclusive)

Underscore Talent has launched a gaming division with esports and gaming stars like Swagg, CodeMiko, Aydan, H3CZ and Scump signed to its roster. The division is led by Daniel Kang, who joined Underscore after nearly five years at UTA, and Bill Kenney, who founded the esports consultancy firm WK Advisory Group before joining Underscore. Kang […]