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Sweat Like the Stars With These New Gyms, App Workouts And Gear

AKT Dance-cardio workout brand AKT founded by Anna Kaiser (trainer to Sarah Jessica Parker, Alicia Keys, Kelly Ripa and Shakira) soft-opened an initial L.A. location in WeHo in June, while a…

How Obe Virtual Fitness Platform Brings Audiences Together “Around an IP That They Love”

Rather than basking in the sun over Memorial Day weekend, fitness instructor Peter Tucci donned a punky black-and-white wig to channel Cruella de Vil (in sync with Cruella‘s May 28 release)…

“The Netflix of Wellness”: Inside the Hollywoodization of Peloton

In the spring of 2018 — in the days before Peloton was ubiquitous — the company set out to make a TV ad cool enough to wipe away the perception that its internet-connected bike was a suburban…

Halle Berry and Sweaty Betty Team Up on a Boxing-Inspired Athleisure Collection

Halle Berry's Sweaty Betty collection is inspired by her own workouts and lifestyle.