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‘Gears of War’ Video Game Franchise to Get Feature Film, Animated Series Adaptations at Netflix (Exclusive)

Gears of War, one of the biggest video game franchises on the Xbox platform, is heading to Netflix. The announcement comes after long months of negotiations in a competitive environment, with the streamer nabbing the media rights and partnering with The Coalition, the Canadian game developer behind the franchise. It also comes on the franchise’s […]

FaZe Clan to Create Virtual World, Sell Digital Real Estate On Gaming Platform ‘The Sandbox’ (Exclusive)

FaZe Clan, the esports and creator organization that went public this summer, has selected gaming platform The Sandbox to develop and host a virtual world that will be the gaming company’s home in the metaverse. Known as “FaZe World,” the virtual world is expected to launch next year and will feature a variety of digital […]

YouTube and Twitch Streamers Sykkuno, Grace Van Dien Sign With UTA

UTA has expanded its gaming and esports roster with the signing of four YouTube and Twitch streamers, two virtual YouTubers (aka “VTubers”) and the gaming content studio Fourth Frame Studios. For the gaming streamers, UTA has signed the YouTube creator known as Sykkuno, who has more than 2.8 million subscribers on the platform. In May, […]

Tattoo Artist Ganga Signs With XSET Gaming Organization

Tattoo artist Joaquin Ganga, best known by just his last name, has joined the Boston-based gaming and lifestyle organization XSET. The artist has tattooed top stars and athletes like LeBron James, Drake, Odell Beckham Jr., Post Malone and Lil Uzi Vert and will become the first tattoo artist to join a gaming organization like XSET. […]

The Gaming Creator Economy Goes Public as FaZe Clan Closes $725M SPAC Merger

As the so-called creator economy continues to be dominated by tech platforms like TikTok, YouTube and Snapchat, the creators themselves are increasingly looking for ways to get their own piece of the pie. On Wednesday, one of the most notable shifts in that direction happened, as FaZe Clan, the gaming and content creator collective, went […]

Twitch Streamer Myth Inks YouTube Gaming Deal (Exclusive)

Ali Kabbani, the pro gamer known as “Myth,” is leaving Twitch to stream and post videos exclusively with YouTube Gaming. The creator follows other Twitch stars who have recently left the Amazon-owned streaming platform for YouTube, including Benjamin Lupo (“DrLupo”), Tim Betar (“TimTheTatman“), Rachell Hofstetter (“Valkyrae”), Elliott Watkins (“Muselk”) and Lannan Eacott (“LazarBeam”). Though Kabbani […]

Amid Proxy Battle, Hasbro Board Says $4B eOne Studio Buy Timing Was “Unfortunate”

Amid an ongoing proxy battle with activist investor Alta Fox Capital Management, Hasbro’s board of directors has taken a swipe at the toy maker’s push into original entertainment content with the purchase of the Peppa Pig studio Entertainment One in 2019. Activist investor Alta Fox has urged Hasbro to spin off its gaming division to unlock […]

Gaming and Lifestyle Brand 100 Thieves Adds Barstool Sports Exec in Content Expansion (Exclusive)

100 Thieves, the gaming and lifestyle brand founded by former professional esports gamer turned YouTube and Twitch star Matthew “Nadeshot” Haag, is turning to a former Barstool Sports executive to ramp up its original content ambitions. The company has hired Jen Simons to serve as its chief content officer. Simons had been executive vp and […]

The Best Gifts for Gamers, From Retro Handhelds to Gear Upgrades

Whether they mash buttons on Nintendo, Steam, PS5 or Xbox, these presents will earn you cool points.

Creator Group FaZe Clan to Go Public Through SPAC Merger

The creator economy is going public. FaZe Clan, the group of esports competitors and social media creators, will go public through a merger with a special purpose acquisition company (SPAC) called B. Riley Principal 150 Merger Corp. The merger will provide an influx of cash to FaZe, which is led by CEO Lee Trink. The […]

YouTube Star El Rubius Teams With Gaming Streamer Binge for Original Series (Exclusive)

Rubén Doblas Gundersen, the Norwegian-Spanish YouTube star, better known as El Rubius, has signed a deal to create an original entertainment show focused on gaming topics for new streaming platform Binge. The partnership, announced Thursday, will see El Rubius and Noob Studios develop the entertainment series Rubius Checkpoint for The show, which El Rubius […]

Lionsgate Partners With Storytelling Platform Dorian to Create User-Generated Games (Exclusive)

Lionsgate is partnering with the storytelling platform Dorian to create user-generated, interactive games and events inspired by popular Lionsgate films. The first IP to get transformed into a user-created game is the Blair Witch franchise. Between Oct. 15 and Oct. 31, creators in the U.S., U.K., Canada, Australia, New Zealand, India and the Philippines will be able […]