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Imax, Cinemark Execs Respond to Omicron Volatility: “We’re Hoping for the Best”

Major exhibitors have begun to react to a box office recovery possibly being upturned by the omicron variant’s emergence. “We’re hoping for the best and planning for the worst,” Richard…

Veteran Movie Marketing-Publicity Exec Julie Fontaine Joins Imax

Imax Corp. has tapped veteran studio executive Julie Fontaine to serve in the newly created role of senior vp of marketing for the large-format exhibitor. She’ll oversee marketing campaigns…

‘Shang-Chi’ and 12 Other Marvel Movies to Stream in Imax Aspect Ratio on Disney+

Disney+ will release 13 Marvel films on Nov. 12 with Imax Enhanced, a screening feature that gives users an expanded aspect ratio of 1:90:1, allowing for more action to be seen…

Imax Aims to Get Back in the Black

After the theatrical movie industry endured what Imax CEO Richard Gelfond called an “enormous stress test” during the COVID-19 era, the giant-screen exhibitor aims to move back into…

Imax Delivers Best Quarter of Pandemic Era, Helped by ‘Shang-Chi,’ ‘Black Widow’

The giant-screen theatrical distributor Imax delivered its best results since the onset of the novel coronavirus pandemic, with third-quarter revenue hitting $56.6 million, up 52 percent from a…