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live events

Fox News Heads to Hollywood (Florida) as It Beefs Up Live Event Business With Patriot Awards

If you’re in the media or entertainment business, you need to have some exposure to the live event space. Disney and NBCUniversal have their theme parks, of course, and others like Netflix have created their own live activations (Stranger Things, The Bridgerton Ball, etc). Still others have taken it a step further by trying out […]

Consumers Ready for Sporting Events and Concerts But Won’t Abandon Virtual Gatherings, Study Finds

Consumers are eager to get back to sporting events, concerts and other live experiences but won’t abandon virtual gatherings completely, according to a new study published by UTA IQ, the research, data and analytics division of Hollywood talent agent UTA. The study, “Virtual + Reality: The Future of Digital & Live Entertainment in a Post-Pandemic […]