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Macro Launches Multicultural Marketing Executive Pipeline Program With General Motors

Diverse content and products only go so far without the multicultural expertise to market them. As such, Macro has teamed with General Motors for a new five-month program designed to diversify the pipeline of executives in marketing, branding, public relations and communications. “It is a thrill and an honor to work with GM in creating […]

Charles D. King’s Macro Raises $90M to Broaden Media Ambitions

Macro, the multicultural film and TV studio as well as brand marketing agency founded by former WME partner Charles D. King, is taking on new outside financing from investment banks and asset managers to fuel its entertainment ambitions. The New York-based investment giant BlackRock is leading a $90 million raise for Macro, with Harbourview Equity […]

MACRO Film Studios Inks First-Look Feature Deal with Amazon

Charles King’s MACRO Film Studios has inked a first-look feature deal with Amazon. The multi-year deal will see the indie outfit behind titles like best picture nominee Judas and the Black Messiah develop, package, and produce projects. On the feature front, MACRO Film is behind titles that include Sorry to Bother You, Fences, Just Mercy […]

MACRO Sets Reginald F. Lewis Biopic

Charles D. King’s MACRO has set the Reginald F. Lewis biopic based on his autobiography Why Should White Guys Have All the Fun? The logline for the project reads: “The drama will chronicle the improbable, only-in-America story of how Reginald F. Lewis rose to become the richest African American in the United States. Based on […]

TikTok Teams With MACRO to Award $50,000 Grants to 10 Black Creators (Exclusive)

Jason Linton loves to spread joy online. The creator, who has more than 11.4 million followers on his @dadlifejason TikTok account, posts humorous songs about his life as an adoptive father of three children. But since growing his following, Linton has found himself on the receiving end of questions from curious viewers who want to […]

Charles D. King’s MACRO, Company Behind ‘Judas and the Black Messiah,’ Promotes Poppy Hanks and Greta Talia Fuentes

MACRO, the company behind this year’s Oscar-winning drama Judas and the Black Messiah, has promoted two executives as the company, which seeks to represent the voice and perspectives of Black and people of color, continues its growth streak. CEO Charles D. King has promoted Poppy Hanks to executive vp, film production and development and Greta Talia Fuentes to vp, […]