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U.S. Advertising Growth Forecast Cut Slightly for 2023

After a 5.7 percent gain in 2022 to a record $315 billion, U.S. media owners’ advertising revenue will rise 3.4 percent in 2023, down from the previously forecast 3.7 percent, media investment company Magna projected on March 27. That will still mean a new all-time high of $326 billion for the U.S. ad market, the firm noted. […]