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Mattel Hires Disney Exec Josh Silverman to Develop IP and Franchises

The toy giant Mattel has hired Walt Disney Co. veteran Josh Silverman to lead its franchise development and intellectual property efforts, and consumer products, as the company looks to continue to expand its brands beyond the toy aisle and into an “IP-driven” firm. Silverman will become global head of consumer products and chief franchise officer […]

Mattel Adds to Barbie Series Slate With ‘It Takes Two’ (Exclusive)

Mattel Television will keep its pipeilne of animated Barbie content open in 2022. The TV arm of the toymaker has set a new animated series, Barbie: It Takes Two, for launch in the spring and is planning for additional content, including a musical adventure, later in the year. It Takes Two will debut on Netflix […]

Mattel Stock Soars After Regaining License to Make ‘Frozen,’ Disney Princess Toys

Stock in Mattel has risen sharply after the toymaker said it had regained the global license for toys based on Walt Disney’s Princess lineup. “We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” Mattel president and COO Richard Dickson, said in a statement on Wednesday. The Disney Princess toy […]

Mattel Developing Holiday Feature ‘Christmas Balloon’

Mattel is developing a feature film based on the true story of a young girl who tried to send her Christmas message to Santa via a balloon. Christmas Balloon centers on Dáyami, who was living in a Mexican border town in 2018 when she tied her Christmas list to a balloon and let it go, […]

Lena Dunham Tackling ‘Polly Pocket’ Movie Starring Lily Collins

Polly Pocket is headed to a much larger venue. The miniature brand that grew to prominence in the ’90s is being developed as a live-action feature film, with Lena Dunham set to write and direct and Lily Collins attached to star as the titular toy, as well as produce. The story will follow a young […]

Barbie Fashion Competition TV Series in the Works

Toymaker Mattel is teaming with 'Hollywood Game Night' producer Mission Control Media on the project.

Mattel Sets Pair of Barbie Animated Specials (Exclusive)

The toy company continues its push into television and will continue to expand its beloved Barbie brand.

‘Whac-A-Mole’ Reality Competition Series in the Works

Mattel, which owns the rights to game, is teaming with Fremantle to adapt the property for television.

‘Uno’ Game Show in the Works at Mattel

'Uno' Game Show in the Works at Mattel