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Activision Blizzard Increases Headcount Amid Lower Game Engagement

Activision Blizzard reported lower year-over-year earnings and revenue for its second quarter, after the company saw lower engagement for its Call of Duty franchise and lower bookings for World of Warcraft.  The company reported net revenue of $1.6 billion, down from the $2.3 billion in the year-earlier quarter. It reported earnings per share of 36 […]

Microsoft Misses Revenue Expectations, Citing Strong Dollar

Microsoft missed revenue expectations Tuesday, as the tech giant cited “evolving macroeconomic conditions and other unforeseen items” for the unfavorable results. The company reported fourth-quarter revenue of $51.90 billion, below the $51.94 billion and $52.74 billion it had forecast. Adjusted earnings per share were $2.34, below the expected range of $2.24 to $2.32. Microsoft had […]

Why Netflix Chose Microsoft to Power Its Advertising Ambitions

Not long after it unveiled its intent to get into the advertising business in April, Netflix executives met with, it seemed, everyone in the space. Roku, Comcast, Google, The Trade Desk … if there was a company with a streaming video ad tech stack and sales infrastructure, Netflix wanted to hear their pitch (in recent […]

Netflix Picks Microsoft as Global Advertising Partner as It Plans New Service Tier

The bake-off to find Netflix’s inaugural advertising partner is over, and Microsoft is the winner. The tech giant will be Netflix’s global advertising technology and sales partner, the streaming service said Wednesday. “Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, […]

Microsoft’s Activision Blizzard Deal Being Probed by U.K. Competition Watchdog

Britain’s competition watchdog said on Wednesday that it was launching an investigation into Microsoft’s deal to acquire video game giant Activision Blizzard. The Competition and Markets Authority (CMA) set a Sept. 1 deadline to make a so-called phase 1 decision on whether the planned venture would also result in lesser competition. The CMA said that […]

Major Workers’ Union Backs Microsoft’s Activision Blizzard Deal in FTC Letter

After reaching a labor neutrality agreement with Microsoft earlier in June, the Communications Workers of America has sent a letter to the Federal Trade Commission supporting the tech giant’s $68.7 billion acquisition of Call of Duty maker Activision Blizzard. The president of the labor union, which in late May successfully established Activision Blizzard’s first certified […]

Xbox Partners With Samsung to Bring Gaming App to Smart TVs

During Microsoft’s “What’s Next for Gaming” virtual briefing this week, the tech giant revealed its plan to bring the Xbox app to Samsung Smart TVs. Starting June 30, players can access the Xbox app through the Games Hub on a 2022 Samsung TV, pair a Bluetooth controller and be able to play over one hundred […]

American Sign Language Xbox Channel on Twitch Is a Game Changer for Deaf Gamers: “We Can Finally Participate”

“To me, accessible gaming, and accessible content in general, means that everybody should have the same experience no matter their situation.” These words come from Sean McIntyre, whose career in entertainment has included helping to produce live events such as the Electronic Entertainment Expo (E3) and serving as a producer on G4’s Attack of the […]

Microsoft’s Xbox Revenue Rises But Faces Tougher Road Ahead

Microsoft’s Xbox gaming system remains a market leader in the space, but is expected to see a slowdown in sales next quarter.  Revenue for the technology company’s Xbox content and services segment increased 4 percent year-over-year, helping contribute to Microsoft’s strong third-quarter earnings. However, the segment faces tougher comparisons to previous pandemic-boosted quarters and is […]

Activision Blizzard First-Quarter Earnings Drop on Lower ‘Call of Duty’ Results, Microsoft Deal Costs

Activision Blizzard reported first-quarter revenue of $1.8 billion Monday, in line with Wall Street expectations, though below its first-quarter results of $2.3 billion from 2021.  The video game publisher recorded net bookings of $1.5 billion for the quarter ended March 31, 2022, down from $2.1 billion in the same quarter of 2021. In-game net bookings […]

Activision Blizzard Cooperating With Regulators’ Asks About Alleged Insider Trading

Activision Blizzard is cooperating with a federal lawsuit and investigation into suspected insider trading that allegedly may have been facilitated by chief executive Bobby Kotick just days before the video game publisher was acquired by Microsoft, according to a filing to the Securities and Exchange Commission. “Activision Blizzard received a voluntary request for information from […]

Civil Rights Agency Lawyer Accuses Gavin Newsom of Interfering With Activision Lawsuit

A high-ranking attorney at California’s civil rights enforcement agency has resigned, accusing the governor’s office of meddling with a discrimination lawsuit against Activision Blizzard. Department of Fair Employment and Housing assistant chief counsel Melanie Proctor on Tuesday quit in protest of Gov. Gavin Newsom’s termination of chief counsel Janette Wipper in March, a lawyer representing […]