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Ryan Reynolds’ Viral Ad Agency Gears Up to Make “Super Bowl-Level” Ads Year-Round

There was no shortage of Ryan Reynolds appearances during the Super Bowl LVI. Aside from attending the actual game, the actor — who has increasingly become known for starring in viral ads — was spotted in ads for Netflix and McDonald’s. But ahead of the game, he also appeared upside down in an ad spot for Mint Mobile, the […]

Ryan Reynolds’ Maximum Effort Marketing Acquired by MNTN (Exclusive)

Ryan Reynolds’ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN. As part of the deal, Maximum Effort Marketing will retain its identity and exist as an agency within MNTN (“mountain”). Reynolds will serve as MNTN’s chief creative officer while George Dewey […]