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Peacock to Stream All 2024 Olympics Events Live In a Major Bet by NBCUniversal

NBC is betting big on broadcast TV and its Peacock streaming service for its 2024 Paris Olympics coverage, as it embraces more live coverage of the summer games. NBCUniversal said Thursday that it planned to stream all 2024 Olympics events live on Peacock next year, a first for the summer games (the pandemic-delayed Tokyo Olympics […]

NBCUniversal to Shut Down Olympic Channel Later This Year

NBCUniversal is shutting down another sports cable channel. The company said Friday it will shut down its Olympic Channel on Sept. 30. The company had previously shut down its NBCSN sports network at the end of last year. A spokesperson for NBC Sports says the company will figure out where the Olympic Channel’s sports content […]

NBC Executives Brush Off Olympics Ratings Concerns as Focus Shifts to Streaming

The Winter Olympics have always drawn more modest viewership numbers than the Summer Games, but the 2022 Beijing Olympics have been even more challenging than usual. The first few days of the games were down significantly in viewership compared to the 2018 Games, though as THR’s Rick Porter notes, they are consistent with what one […]

Critic’s Notebook: Beijing Winter Olympics Open With Pomp, Circumstance and Genocide Denial

The second Olympics in less than a year kicked off Friday morning, with NBC struggling to find a balance between honoring the spectacle and acknowledging the controversial backdrop.

Beijing Olympics 2022: How to Watch the Opening Ceremony and Winter Games

Coming off a delayed 2020 Tokyo Summer Olympics just last year, the Olympics have returned — this time, for the XXIV Olympic Winter Games in Beijing, China. The games kick off on Thursday, Feb. 3, welcoming nearly 3,000 athletes representing over 90 countries to compete on the world stage. This marks the second time Beijing […]

NBC: 2022 Super Bowl Ads Almost Sold Out, Holding Back Spots for Last-Minute Buyers

Live sports continue to be the standard bearers for TV advertising, if new details from NBC Sports are any indication. On a call with reporters Wednesday, NBC Sports advertising sales chief Dan Lovinger said that inventory for NBC’s coverage of Super Bowl LVI on Feb. 13, 2022, is essentially sold out, with only a few […]

Michael Phelps Says Simone Biles’ Reason for Tokyo Olympics Withdrawal “Broke My Heart”

Following Simone Biles’ decision to withdraw from both the team finals and all-around competition at the Toyko Olympics, retired swimmer and current NBC Olympics commentator Michael Phelps is showing his support for the 24-year-old gold medalist while stressing the importance of addressing mental health in competitive athletics. The former U.S. Olympic swimmer and winner of […]

NBC Brands Lester Holt as ‘The Anchor for America’ in Olympics Promotional Push (Exclusive)

NBC will use its Olympics coverage to kick-start a new marketing campaign for NBC Nightly News and anchor Lester Holt, branding the NBC veteran as “The Anchor for America.” The campaign will debut with a 15-second commercial during NBC’s live coverage of the Tokyo Olympics opening ceremony Friday morning, with other versions of the spot […]

Can An Olympics Without Fans Still Be Must-See TV?

Can an Olympic games without any fans in attendance make for must-see TV? It’s a question NBC executives are surely asking themselves after the Japanese government declared a new state of emergency in Tokyo on Thursday. That declaration — spurred by a significant rise in COVID-19 cases in Tokyo and a lagging vaccination effort across […]