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NBC: 2022 Super Bowl Ads Almost Sold Out, Holding Back Spots for Last-Minute Buyers

Live sports continue to be the standard bearers for TV advertising, if new details from NBC Sports are any indication. On a call with reporters Wednesday, NBC Sports advertising sales chief…

NBC Brands Lester Holt as ‘The Anchor for America’ in Olympics Promotional Push (Exclusive)

NBC will use its Olympics coverage to kick-start a new marketing campaign for NBC Nightly News and anchor Lester Holt, branding the NBC veteran as “The Anchor for America.” The campaign will…

Can An Olympics Without Fans Still Be Must-See TV?

Can an Olympic games without any fans in attendance make for must-see TV? It’s a question NBC executives are surely asking themselves after the Japanese government declared a new state of…