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Amid College Sports Cash Grab, Big 12 Hires WME Sports and IMG to Lead Media Strategy

The Big 12 college athletics conference is aiming to carve out a larger piece of the increasingly lucrative market for collegiate sports. With the Big Ten just signing an $8 billion deal with NBC, CBS, and Fox, and the SEC inking a $3 billion deal with Disney in 2020, the Big 12 is hoping to […]

NBC Stations Draft Matthew Berry and Peacock’s ‘Fantasy Football Pregame’

In a move opposite to what TV is used to seeing, a streaming series is making the move to broadcast. Fantasy Football Pregame With Matthew Berry has been picked up by 11 NBC-owned stations across the U.S., and will begin airing in major markets this Sunday after debuting on Peacock just a few days ago. […]

Tiger Woods, Rory McIlroy Form TMRW Sports Tech and Entertainment Venture With Former NBC Sports Exec Mike McCarley

Golf legends Tiger Woods and Rory McIlroy are getting into the technology and entertainment space, launching a new venture called TMRW Sports that they say will develop “progressive approaches to sports, media, and entertainment.” The duo are partnering with veteran sports media executive Mike McCarley on the venture, which counts former NBC Sports chairman Dick […]

NBC Sports Says Drew Brees Won’t Be Part of Network’s NFL, Notre Dame Coverage This Year

Drew Brees is officially done at NBC Sports after one year. NBC Sports chairman Pete Bevacqua said in a phone interview with The Associated Press that Brees will not be a part of the network’s NFL and Notre Dame coverage this year. The New York Post reported last month that the former quarterback would not […]

Al Michaels to Cover NFL Playoffs and Olympics For NBC Sports in “Emeritus” Deal

Al Michaels isn’t parting ways with NBC Sports after all. The longtime NFL play-by-play announcer may have left NBC’s Sunday Night Football for a new role at Amazon’s Thursday Night Football, but thanks to an unusual deal with the broadcaster, he will continue to appear on NBC’s airwaves as well. NBC Sports has named Michaels […]

NBC Taps Maria Taylor as Host of ‘Football Night in America’

Maria Taylor is the new host of NBC’s NFL pregame show Football Night in America. The broadcaster, who joined NBC Sports last summer, succeeds Mike Tirico, who was recently named the lead play-by-play announcer on Sunday Night Football. She had joined the program as a co-host last year. Football Night in America is one of […]

Mike Tirico Officially Takes Over NBC’s ‘Sunday Night Football’ Play by Play

NBC’s Sunday Night Football will have a new — albeit familiar — voice next season. Mike Tirico will officially take over as play by play announcer for the network’s primetime showcase, an NBC Sports spokesperson confirmed to The Hollywood Reporter. The veteran sportscaster, who has called a handful of SNF games in the past few […]

NBC Executives Brush Off Olympics Ratings Concerns as Focus Shifts to Streaming

The Winter Olympics have always drawn more modest viewership numbers than the Summer Games, but the 2022 Beijing Olympics have been even more challenging than usual. The first few days of the games were down significantly in viewership compared to the 2018 Games, though as THR’s Rick Porter notes, they are consistent with what one […]

NBC Sells Out Super Bowl LVI, Hitting $7M for 30-Second Ads

NBC says it has finally sold out all advertising spots for Super Bowl LVI, with some ads reaching $7 million for 30 seconds, a new record. Only a handful of ad spots in the pregame programming remain. NBC says that, for the first time, all the advertisers will run their ads across NBC, Telemundo and […]

NBCU Taps Valari Dobson Staab as Chairman of Local, DTC Service Planned for NBC RSNs

NBCUniversal has tapped Valari Dobson Staab to be chairman of NBCUniversal Local, a division that includes the NBC owned-and-operated local stations, the Telemundo-owned stations, and the NBC regional sports networks. Staab has overseen NBC’s local stations since 2011, and Telemundo’s stations since 2013. She reports to Mark Lazarus, chairman of NBCUniversal television and streaming. The […]

NBC and Fox to Simulcast U.S. Football League Inaugural Game

For the first time since Super Bowl I in 1967, two broadcast networks will simulcast a professional football game. On Saturday April 16, NBC and Fox will both air the inaugural game from the new United States Football League, a new spring league launched and controlled by Fox Sports. The game, which will originate from […]

Michele Tafoya to Work Final NFL Game for NBC Sports at Super Bowl LVI

After more than a decade with NBC Sports, Michele Tafoya will work her final game as a sideline reporter for the company at Super Bowl LVI. In a statement, Tafoya suggested that she wanted to explore professional areas outside of NFL sideline reporting. “Some may consider me crazy to walk away from one of the […]