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NBC Sports

NBCUniversal Inks 6-Year, Multi-Billion Dollar Deal to Retain Premier League Soccer Rights

English Premier League soccer matches will be staying in the NBCUniversal family for years to come. The media and entertainment giant and England’s most prestigious soccer league announced a 6-year rights extension Thursday, keeping matches on NBCU properties through 2028. NBCUniversal has had Premier League rights since 2013. Financial terms were not disclosed, but the […]

ESPN Classic Channel to Shut Down on Jan. 1

Another sports-focused cable channel is set to shut down as entertainment companies and pay-TV providers seek more streamlined channel lineups. The latest shutdown is ESPN Classic, which launched as an independent channel called Classic Sports Network in 1995, and which ESPN acquired in 1997. An ESPN spokesperson confirmed the move to The Hollywood Reporter Thursday […]

NBC: 2022 Super Bowl Ads Almost Sold Out, Holding Back Spots for Last-Minute Buyers

Live sports continue to be the standard bearers for TV advertising, if new details from NBC Sports are any indication. On a call with reporters Wednesday, NBC Sports advertising sales chief Dan Lovinger said that inventory for NBC’s coverage of Super Bowl LVI on Feb. 13, 2022, is essentially sold out, with only a few […]

How NBC Used Its “Friends and Family” Reaction Video Feeds to Bring More Emotion to Its Olympics Coverage

It was, in the words of NBC Olympics primetime host Mike Tirico, “the shot of the Olympics so far.” Dozens of people jammed inside a railroad depot in Seward, Alaska, there to cheer on one of their own: Olympic swimmer Lydia Jacoby, who was competing in the 100M breaststroke event. In a surprise upset, Jacoby […]

Olympics TV Ratings Haven’t Fallen More Than Broadcast TV as a Whole

Through the first week of the Summer Olympics, NBCUniversal’s primetime audience has fallen precipitously — by almost 42 percent — compared to the last summer games in 2016. Given the way viewership linear TV has cratered in the past five years, however, that shouldn’t come as much of a surprise. In fact, the declines for […]

Maria Taylor Joins NBC Sports, Makes Debut During Olympics Opening Ceremony Coverage

Just a few days after leaving ESPN, Maria Taylor has found a new TV home. Taylor has joined NBC Sports, making her debut for the network during its primetime coverage of the Tokyo Olympics opening ceremonies. Taylor, who covered the NBA Finals earlier in the week, was in Tokyo for the Olympics by Friday. “It […]

Maria Taylor Leaving ESPN Amid Network Fallout Over Leaked Audio

Maria Taylor is on the move. The ESPN host and reporter, who has led the channel’s NBA pregame show NBA Countdown, is leaving the channel after the two sides were unable to come to terms on a new contract. “Maria’s remarkable success speaks directly to her abilities and work ethic,” said ESPN chairman Jimmy Pitaro […]

Can An Olympics Without Fans Still Be Must-See TV?

Can an Olympic games without any fans in attendance make for must-see TV? It’s a question NBC executives are surely asking themselves after the Japanese government declared a new state of emergency in Tokyo on Thursday. That declaration — spurred by a significant rise in COVID-19 cases in Tokyo and a lagging vaccination effort across […]

“We Will Not Ignore It”: How NBC Plans to Manage the Tokyo Olympics Amid a Pandemic

In its marketing push for the Tokyo Olympics, NBC is promoting it as the first post-COVID global event, the beginning of a return to something closer to a pre-pandemic normal. But that does not mean the pandemic will be absent from the company’s coverage. Rather, executives say they are hoping to strike a balance in […]

NBC Ices Hockey Analyst’s Claim That He Was Fired for Being a Heterosexual Man

Former NHL player and NBC Sports commentator Jeremy Roenick, a heterosexual man, failed to convince a New York federal judge that he was terminated because of his gender and sexual orientation — in part, because the “similar” unpunished conduct that Roenick pointed to as evidence was a scripted skit between two Olympic figure skaters that […]

NBCU Details Tokyo Olympics Coverage Plans

With the Tokyo Olympics still on the schedule to kick off in late July, NBCUniversal is outlining its coverage plans for the games, totaling some 7,000 hours of programming between two broadcast networks (NBC and Telemundo), six cable channels (USA, CNBC, NBCSN, Olympic Channel, Golf Channel, and Universo) and multiple digital platforms. Among the notable […]

NBC to Air Olympics Opening Ceremony Live From Tokyo

The morning broadcast in the U.S. will be a first for the network.