Coming Soon to Roku City: Brand Advertisers
Roku City is about to get a bit more crowded. The recognizable screen saver on Roku devices is best known for featuring locations, buildings and characters from beloved films and TV shows (like King Kong scaling the Empire State building, or a fire house that looks suspiciously like the headquarters for the Ghostbusters). But at […]
Conan O’Brien Going FAST: Comic Bringing Late Night Clips to Samsung TV Sets
Conan O’Brien is launching a new effort in the streaming wars, partnering with Samsung to launch Conan O’Brien TV, a free ad-supported streaming channel (also called “FAST”) that will be exclusive to devices from the Korean tech giant. Conan O’Brien TV will debut in June on Samsung TV Plus, and will be comprised of over […]
Amazon Sending 100 Prime Video Series and Movies to Freevee Streaming Service This Year
Original movies and TV shows from Amazon Prime Video are about to get a lot more accessible. Amazon says that it will take 100 Amazon Originals from its Prime Video SVOD service and make them available on Freevee this year. Among the projects making the move to Amazon’s free ad-supported streaming service are The Wheel […]
Newfronts: The Big Questions Ahead of Amazon, Snap and Roku Pitches to Ad Buyers
Amid an advertising downturn, media planners will be making their more selective bets after attending the Interactive Advertising Bureau’s Newfronts this year, set for May 1-4 in New York. As executives ready their pitches, here are a few key questions for the main presenters. Amazon It’s already an advertising powerhouse, quietly generating more than $37 billion […]
TikTok to Pitch Ad Buyers at IAB Newfronts Amid Scrutiny
In 2022, the last in-person event of the IAB Newfronts was Twitter, a sort of last hurrah for advertisers on the platform before it was sold to Elon Musk. In 2023, the newfronts will end with another evening presentation from a platform with a decidedly uncertain future: TikTok. The advertising trade organization released its planned […]
Amid Elon Musk Takeover Effort, Twitter Pitches New Content Partnerships
Twitter is in the middle of a moment of uncertainty. The company has a deal to sell itself to Tesla CEO Elon Musk, but while that deal is pending (it needs shareholder and regulatory approvals, etc.) it has to be business-as-usual for the social media firm. “It has been a quiet month at Twitter, so […]
YouTube Plans Live Shopping Bet as Ad Revenue Growth Slows
YouTube executives are placing a “big bet” on live shopping and other commerce integrations with creators as the video streaming platform has seen slower ad revenue growth in recent months. “Multi commerce is one of the things that we’ve been taking some time to figure out the way to match because … YouTube is already […]
Snap to Host First In-Person NewFronts Presentation in May
Snap, the parent company of Snapchat, will host its first in-person NewFronts presentation this May at Jazz at Lincoln Center in New York. The presentation will focus on the company’s product features and new content for Snap Originals, as well as augmented reality offerings for creators and brands. Recent AR brand partners include Ulta Beauty, […]
YouTube Invades TV’s Upfront Week
A streaming giant is joining May’s upfront fray. For the first time, YouTube will hold its annual Brandcast advertising event during TV’s upfront week, giving the Google-owned digital-video giant stage space alongside The Walt Disney Co., NBCUniversal, Paramount, Fox Corp., and (presumably) Warner Bros. Discovery. YouTube said Wednesday that it will hold its event on […]
NewFronts to Return in May With Virtual Pitchfest
Amazon, BuzzFeed, Roku and TikTok are among the companies that will present at the IAB's annual event.
IAB Sets Virtual NewFronts Schedule
The IAB has set the final schedule for its first-ever virtual NewFronts event.
IAB Moves Forward With Virtual NewFronts
The Interactive Advertising Bureau is moving ahead with plans to turn its annual NewFronts pitchfest virtual.