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Nielsen Company

Streaming Outdraws Broadcast TV, Nielsen Figures Say

The notion that streaming is the new broadcasting just got a big piece of data to back it up. Nielsen has released a new measure of TV usage that shows streaming platforms pulled in a bigger share

Nielsen Expands Streaming Measurement Efforts

The company will provide insights into how much time viewers spend on specific platforms in addition to its current title by title rankings.

Networks Demand Audit of Nielsen Ratings During Pandemic

A group representing broadcasters contends the ratings service has undercounted viewers in the past year.

Nielsen Sets Timetable for Cross-Platform Media Measurement

Nielsen is preparing to move into the future (or present) of TV measurement with a cross-platform metric it plans to roll out in a couple of years.

Women, BIPOC Remain Underrepresented on TV, Nielsen Study Finds

A study by Nielsen found that women and people of color are underrepresented on television relative to their share of the overall population.

Disney+ Gains Foothold in Streaming Battlefield, Nielsen Says

Disney+ has made inroads into becoming part of consumers' streaming habits, but the platform has a ways to go to catch its more established rivals.

Nielsen Reverses Delay on Out-of-Home Viewing Data After Network Protests

Following protests from media companies, Nielsen has switched course on a planned delay in incorporating out-of-home viewing data into its national TV ratings.

Nielsen to Shed 3,500 Jobs in Restructuring

Nielsen will cut up to 3,500 jobs as part of a restructuring of its businesses to save money and focus on its core holdings.

Weather Channel Owner Sues Nielsen Over $475K Monthly Ratings Fee

The Weather Channel owner CF Entertainment is suing Nielsen over allegedly "predatory" ratings fees.

Streaming TV Usage Nearly Doubles in Less Than 2 Years, Nielsen Says

In terms of the sheer volume of content available to TV viewers, FX's annual tally of scripted shows understates all programs that are available — by a factor of more than 1,000, according to data…

NBCUniversal Exec Touts Peacock Advertising Ambitions

NBCUniversal's Linda Yaccarino told the World Economic Forum in Davos that the industry got the consumer experience "really wrong" in live linear TV in the U.S., but planned streaming service Peacock…

Valence Media Acquires Nielsen Music

Valence Media, the parent company of The Hollywood Reporter and Billboard, is acquiring the Nielsen Music insights and product suite. The purchase reunites Billboard with the music consumption…