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Nielsen Company

Streaming Overload: Viewers Feel Overwhelmed by Too Many Choices, Nielsen Survey Finds

Almost half of streaming users in the United States say they feel overwhelmed by the sheer amount of programming on streaming services. But they have no plans to cut back. Those are key findings from a Nielsen report analyzing the state of streaming. The report, titled State of Play, uses data from the company’s TV […]

Video Measurement Giant Nielsen Rejects Acquisition Offer From Private Equity Firms

The TV and video measurement giant Nielsen has rejected an acquisition offer from consortium of private equity firms, including the activist firm Elliott Management, in a deal that would have valued the company at about $14 billion, including its hefty $5 billion debt load. In a statement Sunday, the company said that the offer, which […]

Ryan Reynolds’ ‘The Adam Project’ Lands at No. 3 Among Top Netflix Movie Launches

Ryan Reynold’s original Netflix movie The Adam Project — about a time-traveling fighter pilot — flew to big viewership numbers in its debut on the streamer over the March 11-13 weekend. According to Netflix, the family-friendly film scored 92.4 million hours viewed, the third-biggest opening weekend since the streamer instituted new metrics and began reporting […]

Advertiser Group Asks Nielsen to Pause “Big Data” Releases

An industry trade group is again calling out Nielsen for what it perceives as flaws in the company’s measurement. The Video Advertising Bureau, which represents TV networks and ad firms, asks in a letter for Nielsen to stop any further “big data” releases regarding the ad market after finding what is says are several inconsistencies […]

Nielsen Rolls Streaming Data Into Media Planning Tool

Nielsen says it will make streaming data available to users of its media planning products, further integrating the company’s measurement of streaming platforms into information for media planners. The move could also be seen a signal to the industry that Nielsen is addressing its issues with regard to streaming as the long-time ratings provider looks […]

Sandra Bullock’s ‘The Unforgivable’ Tops Nielsen’s Streaming Movie Chart

Sandra Bullock’s The Unforgivable easily topped Nielsen’s movie streaming chart in its first full week of play on Netflix. For the week of Dec. 13-19, the film racked up a hefty 556 million minutes of viewing time, according to Nielsen. The Unforgivable also won a spot on Nielsen’s top 10 list of most watched streaming […]

‘The Witcher’ Ascends in Streaming Rankings; December Platform Shares Steady

The second season premiere of The Witcher catapulted the show to the top of the streaming rankings for Dec. 13-19 — and it likely played a sizable role in helping streaming platforms set a usage record the following week. Those are two key takeaways from the latest sets of Nielsen streaming numbers. In the weekly […]

Nielsen Says It Undercounted Out of Home Viewers for More Than a Year

Nielsen began including out of home viewers in its national ratings in September 2020 — but apparently not all of them. The TV ratings provider has told clients it has undercounted some out of home viewers for that entire time. The company, which has come under intense criticism from networks and ad buyers over possible […]

Nielsen to Roll Out Individual Ad Ratings

Nielsen is changing the way it measures TV ads. The ratings service — which has been under pressure from advertisers and broadcasters to upgrade its offerings — is set to roll out a new commercial ratings system that will allow for measuring viewership of individual ads, rather than the average audience for all commercial minutes […]

Football, Fall Rollout Help Broadcast Nets Gain Audience Share in September

Not surprisingly, the start of the football season led to an uptick in broadcast TV usage. Somewhat unexpected, however, is that the gains for broadcast networks didn’t take away audience share for cable and streaming outlets, according to Nielsen’s Gauge snapshot of TV use for September. While cable (38 percent of total TV use) and […]

Streaming’s Share of Viewer Eyeballs Flat in August

For the first time in the past four months, streaming platforms did not increase their share of TV viewers’ time. Broadcast and cable networks also held steady, according to Nielsen. Streaming accounted for 28 percent of viewers’ time in August, according to Nielsen’s latest edition of The Gauge, which measures total TV use across platforms. […]

Nielsen, Media Companies Press Forward on Measurement Updates

With Nielsen’s accreditation for measuring national TV ratings about to be suspended, a TV trade association is pushing forward to seek out new ways of measuring audiences. Nielsen itself, meanwhile, has admitted to some shortcomings and is pledging to speed up advancements in its product. “We’re transforming and improving the services we provide, to ensure […]