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Nielsen Stumbles, Upstarts Gain in New Measurement Multiverse

Linda Yaccarino threw down the gauntlet in her May 16 pitch to advertisers at NBCUniversal’s upfront presentation. “We are liberating you from what we all know is broken and finally breaking away from legacy,” the chairman of global advertising and partnerships at NBCU told the crowd inside Radio City Music Hall. Though she didn’t say the […]

Goldman Sachs Invests $325M in Nielsen Rival

Goldman Sachs has agreed to invest $325 million in ad measurement and analytics company, the investment bank said on Wednesday.  iSpot, which measures the effectiveness of TV ads on linear and streaming platforms, was recently named by NBCUniversal as its preferred trading currency for the 2022 Upfront season. The company, which was founded in […]

Video Measurement Giant Nielsen Sold to Private Equity Firms in $16B Deal

The video and TV ratings giant Nielsen has been sold to a consortium of private equity firms, led by Evergreen Coast Capital Corp. (an affiliate of Elliott Management) and Brookfield Business Partners, in an all-cash deal that values the company at $16 billion, inclusive of debt. Nielsen, led by CEO David Kenny, had rejected an […]

Weather Channel Owner Sues Nielsen Over Allegedly Undercounting Ratings on Smaller Networks

The Weather Channel’s owner claims Nielsen cannot reliably rate smaller networks and concealed the flaw in its system it to maintain its dominance on ratings services. CF Entertainment on Wednesday sued The Nielsen Company for fraud, arguing the ratings giant provides a fundamentally defective service that has caused networks to lose billions of dollars in […]