Nielsen
Super Bowl LVII TV Ratings Revised Up: Fox’s Broadcast Crosses 115M Viewers
Almost three months after the game aired, new ratings figures are in for Super Bowl LVII — and they mark the Fox broadcast as the most watched single-network U.S. telecast of all time (at least officially). Revised numbers from Nielsen put the total for the Kansas City Chiefs’ victory over the Philadelphia Eagles on Feb. 12 […]
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Nielsen Regains Accreditation for National TV Ratings
An industry oversight board has reinstated accreditation for Nielsen’s national TV ratings measurement, more than 18 months after it was suspended. The Media Rating Council, which applies standards for audience measurement, on Monday said it was lifting the suspension after Nielsen addressed several issues related to undercounting viewers in the early part of the COVID-19 […]
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Tubi Joins Nielsen Platform Rankings, Overtakes Pluto TV
The Fox-owned streaming platform Tubi made its debut in Nielsen’s monthly platform rankings, becoming the second FAST service to break into the rankings. Tubi captured 1 percent of all TV use in February, moving ahead Paramount Global’s Pluto TV (0.7 percent) in Nielsen’s Gauge snapshot. Pluto was the first FAST offering to make the rankings, […]
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TV Use Plateaus in December as Gaming Eats Into Broadcast, Cable
Overall TV usage inched up in December, but streaming, cable and broadcast platforms all lost a bit of their market share. NBCUniversal’s Peacock service also broke into the individual streaming platform rankings. Nielsen’s monthly Gauge rankings of TV use show December 2022 had a tiny gain over November in the total time spent, growing by […]
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Nielsen One Ads Sets Jan. 11 Launch, Cross-Platform Product Will Measure Viewership By the Second
One of Nielsen’s critical measurement projects, Nielsen One Ads, officially has a launch date. The company says that the cross-platform measurement product will hit the market on Jan. 11, well ahead of the 2023 upfront negotiations, and fresh off the launch of new streaming tiers from Netflix and Disney+. Nielsen One Ads has been anticipated […]
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TV Use Surges in November as Streaming Hits Another High
TV usage rose across the board in November, fueled by a host of big sports events, election coverage and the holiday movie season. Streaming continued its months-long streak of gaining its share of viewers’ time, while cable slipped to its lowest mark so far. Nielsen’s Gauge report for the month shows TV use spiking 7.8 […]
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Netflix With Ads Will Cost $7 Per Month at Launch in November, Nielsen Signs on for Measurement
Netflix will launch its cheaper ad-supported tier next month, at a price point that’s less than half the cost of its standard plan. Netflix with ads will cost $6.99 per month in the U.S., and will launch in 12 countries beginning in November, the company said Thursday. The new plan, officially called “Basic With Ads,” […]
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Back to the Future: Netflix Ad Push Has Echoes of Its DVD-by-Mail Era
Netflix’s plan to get into advertising was unorthodox. It was seeking unusually high CPMs (the cost to reach 1,000 consumers), and targeting and tracking were nearly nonexistent. The year was 2005. And Netflix decided the time was right to get into the ad business via slips placed in its iconic red DVD envelopes. “My entertainment […]
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Nielsen Stumbles, Upstarts Gain in New Measurement Multiverse
Linda Yaccarino threw down the gauntlet in her May 16 pitch to advertisers at NBCUniversal’s upfront presentation. “We are liberating you from what we all know is broken and finally breaking away from legacy,” the chairman of global advertising and partnerships at NBCU told the crowd inside Radio City Music Hall. Though she didn’t say the […]
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Goldman Sachs Invests $325M in Nielsen Rival iSpot.tv
Goldman Sachs has agreed to invest $325 million in ad measurement and analytics company iSpot.tv, the investment bank said on Wednesday. iSpot, which measures the effectiveness of TV ads on linear and streaming platforms, was recently named by NBCUniversal as its preferred trading currency for the 2022 Upfront season. The company, which was founded in […]
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Video Measurement Giant Nielsen Sold to Private Equity Firms in $16B Deal
The video and TV ratings giant Nielsen has been sold to a consortium of private equity firms, led by Evergreen Coast Capital Corp. (an affiliate of Elliott Management) and Brookfield Business Partners, in an all-cash deal that values the company at $16 billion, inclusive of debt. Nielsen, led by CEO David Kenny, had rejected an […]
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Weather Channel Owner Sues Nielsen Over Allegedly Undercounting Ratings on Smaller Networks
The Weather Channel’s owner claims Nielsen cannot reliably rate smaller networks and concealed the flaw in its system it to maintain its dominance on ratings services. CF Entertainment on Wednesday sued The Nielsen Company for fraud, arguing the ratings giant provides a fundamentally defective service that has caused networks to lose billions of dollars in […]
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