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Snapchat Launches Subscription Tier With Access to New Features

Snapchat has launched a subscription tier that will give paying subscribers access to new features but the same advertising experience as non-subscribers. Snapchat+, which launched on Wednesday, costs $3.99 a month and is available in the U.S., Canada, the U.K., France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, though more countries […]

Snap Shares Tumble After Disclosing Expected Revenue Miss

Snap shares tumbled more than 30 percent in after-hours trading after the company disclosed to the SEC on Monday that it expected to miss its revenue guidance for Q2. “Since we issued guidance on April 21, 2022, the macroeconomic environment has deteriorated further and faster than anticipated,” the company said in its filing after market […]

Snap Unveils Equity Pledge to Increase Representation On Its Original Programming

Snap, the parent company of Snapchat, has launched an equity pledge that seeks to have 50 percent of its Snap Originals talent, crew and production company owners or leaders be women and/or come from historically underrepresented backgrounds in the next three years. “Our Equity Partnership Pledge is another step in Snap’s continued commitment to drive […]

Snap Concedes “Challenging” Quarter, Swings to Net Loss

Snap, the parent company of Snapchat, hit $1.06 billion in revenue during the first quarter, falling within its modest forecasts of reaching between $1.03 billion to $1.08 billion in revenue, but swung to a net loss as Apple’s iOS privacy changes continue to impact Snap’s advertising business. Despite reaching net income for the first time […]

Snap to Host First In-Person NewFronts Presentation in May

Snap, the parent company of Snapchat, will host its first in-person NewFronts presentation this May at Jazz at Lincoln Center in New York. The presentation will focus on the company’s product features and new content for Snap Originals, as well as augmented reality offerings for creators and brands. Recent AR brand partners include Ulta Beauty, […]

Neil deGrasse Tyson’s StarTalk Among Snap’s Inaugural Accelerator Program Class

Neil deGrasse Tyson’s StarTalk company is among the 19 small businesses selected to participate in Snap’s accelerator program. The six-month program, first announced in December, will give participants $10,000 each month to create content for Snapchat Discover; one-on-one mentorship from Snap’s content and media partnerships team; and opportunities to connect with the program’s sponsors, which […]

Snap Suspends Advertising in Russia, Belarus and Ukraine in Response to Sanctions

Snap said on Tuesday that it has halted all advertising in Russia, Belarus and Ukraine to comply with sanctions placed against Russian businesses and individuals. In a public note titled “We Support Ukraine,” Snap — the parent company of Snapchat — said the social platform will still be available in Ukraine, Belarus and Russia to […]

Snap Reaches 319M Daily Active Users While Revenue Hits $1.3B

Snap reported $1.3 billion in revenue during Q4 to close out 2021, with daily active users reaching 319 million. The parent company of Snapchat forecast it would reach $1.1 billion to $1.2 billion in revenue for the quarter, while Wall Street analysts predicted revenue would reach $1.2 billion, according to Yahoo Finance. Last quarter, Snap missed […]

Snap Launches 6-Month Funding Program for Small, Minority-Owned Businesses

Snap is launching a six-month program for small, minority-owned businesses that will give successful applicants $10,000 each month to create content for Snapchat Discover, the social platform said on Tuesday. Though individual creators are welcome to apply, the program — called 523, which references Snapchat’s original 523 Ocean Front Walk office in Venice, California — […]

Snap Hires Longtime Google Executive to Lead Global Carrier Partnerships

Snap has hired Anne Laurenson, a longtime Google executive, as the company’s first managing director of global carrier partnerships. Based in Paris, France, Laurenson will lead Snap’s partnerships with telecom carriers across the U.S., Latin America, Europe, Middle East, Africa and the Asia-Pacific regions. She will report to Nana Murugesan, Snap’s managing director of international […]

Snapchat Inks Deal With NBCUniversal to Use Audio From ‘SNL,’ ‘The Office’ and More (Exclusive)

Snapchat has reached a deal with NBCUniversal that will bring audio clips from hit films and TV shows like Bridesmaids, The Office, Parks and Recreation, Back to the Future, Shrek and Saturday Night Live to the social platform. In addition to music, Snapchatters will now be able to add audio clips from popular titles in NBCU’s catalog to their […]

Snap Crosses $1B in Revenue, Reaches 306M Daily Active Users in Third Quarter

Snap, the parent company of Snapchat, crossed $1 billion in revenue during Q3 but narrowly missed its projections last quarter of revenue ranging between $1.07 to $1.08 billion. The company also reported it has reached 306 million daily active users for Q3, topping its expectations last quarter of having 301 million daily users. Snap had a […]