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Why NBA Star-Fronted Films Are No Slam Dunk

NBA stars Shaquille O'Neal, LeBron James, Steph Curry and Kevin Durant are making films in Hollywood, but history proves they can be a longshot.

Derek Jeter’s Players’ Tribune Expands Into Europe With Deals With Soccer Stars

The digital media company, set up by the former New York Yankees shortstop, is working with Barcelona star Gerard Pique and will set up offices in London and Spain next month.

5 Things to Know About Simone Biles, America’s Next Great Gymnast

The Texas-native is poised to become a breakout superstar at the 2016 Rio Summer Olympics. Why wait that long to get to know her? "If I won gold in 2016, I think it would change my life," she says.

NBC’s Gold Futures: Rio’s Olympics Stars of 2016

Gymnasts "Golden" Gabby Douglas and Simone Biles are just two successful, bankable athletes the network is intensely tracking a full year away from the Games, whose ratings could help recoup its $1.2…

Jenner’s First Reality Show: 1976 Montreal Olympics

Long before Caitlyn became an icon of transgender awareness, the 26-year-old Jenner delivered a star-making performance in the Olympic decathlon. Now, four people who witnessed history remember those…

Mo’ne Davis: “Start Showing More Women’s Sports on TV So That More Girls Join”

There's life after Little League for the 14-year-old pitcher/phenom that captured America's hearts last year: A Disney movie in the works and a contract to play with the Harlem Globetrotters after…

Hannah Storm on Female Athletes: Earning Respect, But Not a Living (Guest Column)

The Women's World Cup drew bigger ratings than Game 7 of the NBA Finals. Yet LeBron James' annual salary is 10 times that of the $2 million the entire American team took home for their win. Now, an…

L.A. Parents’ Sports Freak-Out: “You Can’t Cheer at an SAT Exam”

Hysterical moms and dads scream from the sidelines, hire professional coaches ($400 an hour?!) and pressure their kids as they seek the ultimate prize: "This current craze isn't about getting your…

Hollywood Parents Try Hand at Coaching

Who's in those sweatpants? From Will Ferrell to Fred Savage, stars are a common sight at the parks for Saturday leagues.

Meet the Hollywood “Brandfather” Who’s Pairing Aaron Rodgers With Beef Jerky

Rohan Oza got top athletes like Shaq, LeBron, Kobe and other A-listers to shill for staggering sums (50 Cent made $100M until he lost it), turning them into successful equity players and building…

Legendary Pictures Tees Up Sports Docs (Exclusive)

The studio behind loud, flashy monster movies like 'Godzilla' and 'Pacific Rim' is financing a low-budget film about memorabilia collectors.

The 10 Most Powerful Voices in Sports Media: Simmons, Barkley and More

When it comes to leading the sports conversation, these professional big mouths, pundits and analysts take the ball and run.