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Summer Olympics

‘Ninja Warrior’ Considered for Inclusion in Los Angeles 2028 Summer Olympics 

A gold medal for Ninja Warrior skills? It’s not as far-fetched as you might think. Japanese TV network TBS, creator of the original Ninja Warrior reality competition format, revealed Monday that the show’s signature obstacle course will be tested for possible inclusion in the Los Angeles 2028 Olympic Games. The Ninja Warrior course is under […]

Olympics, NFL Power NBC to 52-Week Ratings Win for 2020-21

NBC has snagged a 52-week ratings crown in both total viewers and adults 18-49 for the first time in three years. Thanks in no small part to the Summer Olympics, the network edged CBS in viewers and Fox in the 18-49 demographic for the period from Sept. 21, 2020-Sept. 19, 2021. NBC averaged 5.29 million […]

TV Ratings: NBC’s Tokyo Olympics’ Primetime Audience Falls to Average of 15.5M

NBC’s Tokyo Olympics primetime coverage pulled in an average 15.5 million viewers, down 40 percent from the average 26.7 million primetime viewers for the 2016 Games in Rio de Janeiro. But the network, in unveiling its final TV ratings for a Tokyo Games thrown off-kilter by the pandemic, played up online TV gains, including securing […]

Olympics TV Ratings Haven’t Fallen More Than Broadcast TV as a Whole

Through the first week of the Summer Olympics, NBCUniversal’s primetime audience has fallen precipitously — by almost 42 percent — compared to the last summer games in 2016. Given the way viewership linear TV has cratered in the past five years, however, that shouldn’t come as much of a surprise. In fact, the declines for […]

Summer Olympics TV Ratings Fall in First Weekend

The total TV audience for the opening weekend of the Tokyo Olympics was down significantly from the previous Summer Games in 2016. NBCUniversal’s margin of victory over the rest of linear TV, however, remained huge. From Friday to Sunday, primetime coverage of the Olympics averaged 15.8 million viewers on NBC, its sibling cable outlets and […]

Naomi Osaka Lights Flame as Tokyo Olympics Open Under COVID Cloud

Olympics organizers can breathe a very brief sigh of relief. Unlike virtually every other aspect of these pandemic-beset Summer Games, the opening ceremony was carried off Friday night in Tokyo without major incident. Japan’s Emperor Naruhito declared the Games officially open and Japanese tennis star Naomi Osaka was the surprise athlete selected to set the […]

Tokyo Olympics: Discovery Wants Its First Summer Games to Reach Record Audience in Europe

Discovery executives outlined their plans in Europe for the Tokyo Olympics, the company’s first Summer Games, saying on Wednesday that they are targeting a record audience across the continent. Andrew Georgiou, Discovery president of sports, told Discovery U.K. Olympics host Reshmin Chowdhury during a virtual event that getting to the Tokyo Games despite the coronavirus […]

Sha’Carri Richardson to Miss Olympic 100-Meter Race After Marijuana Test

American champion Sha’Carri Richardson cannot run in the Olympic 100-meter race after testing positive for a chemical found in marijuana. Richardson, who won the 100 at Olympic trials in 10.86 seconds on June 19, told of her ban Friday on the Today show. She tested positive at the Olympic trials, so her result is erased. […]

NBCU Details Tokyo Olympics Coverage Plans

With the Tokyo Olympics still on the schedule to kick off in late July, NBCUniversal is outlining its coverage plans for the games, totaling some 7,000 hours of programming between two broadcast networks (NBC and Telemundo), six cable channels (USA, CNBC, NBCSN, Olympic Channel, Golf Channel, and Universo) and multiple digital platforms. Among the notable […]

NBC to Air Olympics Opening Ceremony Live From Tokyo

The morning broadcast in the U.S. will be a first for the network.

Comcast Is “Super Hopeful and Optimistic” About Tokyo Olympics, CEO Says

"I believe there will be an Olympics," says Brian Roberts. "We are super hopeful and optimistic."

Tokyo Olympics Get New Dates for Summer 2021 Due to Coronavirus Crisis

The Summer Olympics in Tokyo got new dates for 2021 on Monday after the Games were postponed by a year amid the coronavirus pandemic.