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Super Bowl

Pepsi Steps Aside as Super Bowl Halftime Show Sponsor, as NFL Cites “Incredible” Interest From Potential Partners

The Super Bowl halftime show will be getting a new sponsor. After a decade as the lead sponsor of the marquee NFL event, Pepsi will be stepping aside from the halftime show, as it focuses its NFL marketing efforts on other areas, including a new Gatorade beverage that will be used during NFL games. The […]

Ryan Reynolds’ Viral Ad Agency Gears Up to Make “Super Bowl-Level” Ads Year-Round

There was no shortage of Ryan Reynolds appearances during the Super Bowl LVI. Aside from attending the actual game, the actor — who has increasingly become known for starring in viral ads — was spotted in ads for Netflix and McDonald’s. But ahead of the game, he also appeared upside down in an ad spot for Mint Mobile, the […]

Super Bowl Choreographer Breaks Down Historic Halftime Show: “A Block of Compton Inside of SoFi Stadium”

Fatima Robinson — famous for her choreography for the likes of Michael Jackson, Prince, Aaliyah, Rihanna, Britney Spears and the Oscars —  was the mind behind the moves for Sunday’s Super Bowl LVI halftime show, starring Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem and Kendrick Lamar. Her second Super Bowl, after having also choreographed […]

Hollywood Sign to Transform Into “Rams House” Installation Following Super Bowl Win

Following the Los Angeles Rams’ Super Bowl win on Sunday night, a team celebration will temporarily take over a historic part of the city: the Hollywood Sign. A temporary installation reading “Rams House” will be displayed over the iconic sign starting Monday, Mayor Eric Garcetti announced following the game. In a partnership of the city, […]

Kanye West, Cher, Nick Jonas Celebrate Rams’ Nail-Biting Super Bowl LVI Win

Super Bowl LVI brought a consistent array of thrills as the Los Angeles Rams topped the Cincinnati Bengals, and Hollywood stars were among those reveling in the excitement. The game was tight up until the very end, as the Rams ultimately prevailed 23-20, with wide receiver Cooper Kupp named the MVP. Among those cheering on […]

Los Angeles Rams Win Super Bowl LVI

The Los Angeles Rams emerged as the winner of Super Bowl LVI on Sunday night. The team beat the Cincinnati Bengals to take home the Vince Lombardi Trophy by a score of 23-20. The Rams had been favored to beat the Bengals in the game. The game was played at Stan Kroenke’s multibillion-dollar SoFi Stadium […]

‘Lord of the Rings: The Rings of Power’ Drops Epic Super Bowl Teaser Trailer

What does a half-billion-dollar TV show look like? Amazon is revealing the answer with its lavish first teaser trailer for the highly anticipated The Lord of the Rings: The Rings of Power TV series (below). The show is considered the most expensive TV series ever made, with the first season costing $465 million — though […]

Dr. Dre Leads Energetic Super Bowl LVI Halftime Show, Combining Poignant Moments With Classic Hip-Hop

It was Dr. Dre’s day during the highly anticipated halftime show of NBC’s 2022 Super Bowl broadcast, with the notable moments including Eminem taking a knee onstage. The hit-laden concert, which featured performances from Dre, Snoop Dogg, 50 Cent, Eminem, Mary J. Blige and Kendrick Lamar, provided musical entertainment at SoFi Stadium in Inglewood, California, […]

Super Bowl LVI: Why Larry David “Loved” Playing Time-Traveling Skeptic in Ad Debut for Crypto Platform FTX

Larry David has never been a commercial pitchman — until today. David debuted in a big way right before halftime of the Super Bowl on NBC as part of a campaign with cryptocurrency platform FTX in a spot titled “Don’t Miss Out.” In it, he plays a version of himself (well-known to fans of Curb […]

Rebel Wilson, Ellen DeGeneres, LeBron James Among the Stars at Super Bowl LVI

Stars, athletes and fans descended upon SoFi Stadium on Sunday to watch the L.A. Rams play the Cincinnati Bengals in the 56th Super Bowl. Ahead of kickoff, Mary Mary performed “Lift Every Voice and Sing” outside of the stadium, followed by Jhené Aiko’s performance of “America the Beautiful” on the field. During her performance, footage […]

Marvel’s ‘Moon Knight’ Drops Spooky New Trailer During Super Bowl LVI

Moon Knight, the latest Marvel series heading to Disney+, released a new trailer Sunday during NBC’s Super Bowl broadcast. The new spot showed the tormented lead character, played by Oscar Isaac, as he receives guidance from Ethan Hawke, portraying wisened Arthur Harrow. The Los Angeles Rams played the Cincinnati Bengals in the NFL’s final game […]

Mickey Guyton Kicks Off Super Bowl LVI With Powerful National Anthem Performance

Country music artist Mickey Guyton kicked off Super Bowl festivities by performing the National Anthem at Sunday’s big championship game between the Los Angeles Rams and Cincinnati Bengals, held at L.A.’s SoFi Stadium. In the packed venue, Guyton stood atop the football-shaped pedestal in a long-sleeved blue dress. Throughout her performance, the broadcast cut to […]