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Ryan Gosling Unveils Action-Comedy Short Film to Celebrate Tag Heuer Carrera’s 60th in London

Do watches have birthday parties? Luxury Swiss brand Tag Heuer seems to think it should, especially for its iconic motoring-inspired Carrera model, which celebrated its 60th with a glitzy cinema-focused event in central London on Thursday night. Longtime Tag Heuer ambassadors Patrick Dempsey and Ryan Gosling were arguably the highest-profile attendees, both brought onstage by […]

Rolex’s Emoji Watch, Oris’ Kermit and a $20M Diamond Timepiece: The Most Talked-About Debuts at Geneva’s Watches and Wonders Show

From a dial that takes its cue from an iconic Muppets character to perhaps the priciest, most blinged-out timepiece ever created, the annual Watches and Wonders trade fair and the surrounding events known as Geneva Watch Week showcased an impressive range of status-watch launches for 2023 at the event, which ran from March 27 to […]

Ryan Gosling’s Blond Hair for ‘Barbie’ Movie Sparked Tag Heuer Ad Campaign Debate

At a dinner and reception at a private home in Beverly Hills on Tuesday, actor Ryan Gosling said that signing on as a brand ambassador for watchmaker Tag Heuer “has just been an amazing partnership so far.” That includes wearing a Carrera Three Hands timepiece in the new Netflix film The Gray Man, as well […]

TAG Heuer Taps Jacob Elordi as Face of Monaco Watch

Swiss luxury watch brand TAG Heuer has tapped Australian actor Jacob Elordi to be the face of its Monaco watch, the company said Friday. Introduced in 1969, the square-shaped chronograph timepiece became a silver screen star in its own right on the wrist of Steve McQueen, who wore it in the 1971 racing film Le […]

James Garner’s Heuer Carrera Watch, Stamped With His Name on the Dial, Is Going Up for Auction

In 1966, Grand Prix, John Frankenheimer’s film about Formula 1 racing, was one of the top 10 highest-grossing movies of the year and went on to win three Academy Awards. The New York Times noted the film’s “smashing and thundering compilation of racing footage shot superbly at the scenes of the big meets around the […]

Ryan Gosling Channels ‘Drive’ in Tag Heuer’s New Watch Campaign

The luxury Swiss horology house has tapped the Oscar-nominated star for his first-ever brand partnership.