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TAG Heuer Taps Jacob Elordi as Face of Monaco Watch

Swiss luxury watch brand TAG Heuer has tapped Australian actor Jacob Elordi to be the face of its Monaco watch, the company said Friday. Introduced in 1969, the square-shaped chronograph timepiece became a silver screen star in its own right on the wrist of Steve McQueen, who wore it in the 1971 racing film Le […]

James Garner’s Heuer Carrera Watch, Stamped With His Name on the Dial, Is Going Up for Auction

In 1966, Grand Prix, John Frankenheimer’s film about Formula 1 racing, was one of the top 10 highest-grossing movies of the year and went on to win three Academy Awards. The New York Times noted the film’s “smashing and thundering compilation of racing footage shot superbly at the scenes of the big meets around the […]

Ryan Gosling Channels ‘Drive’ in Tag Heuer’s New Watch Campaign

The luxury Swiss horology house has tapped the Oscar-nominated star for his first-ever brand partnership.