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Pearpop to Launch Subscription Comedy Docuseries on TikTok

Pearpop, a creator content and collaboration platform, is launching a subscription comedy series hosted by the creator Jericho Mencke that will stream exclusively on TikTok’s live events platform. In the series, Finding Jericho, Mencke will host comedic interviews with a range of characters — including a clown from Craigslist — as he explores broad themes […]

Cannes: How TikTok Creators Anna Sitar and Sara Echeagaray Navigated Festival Debuts

Influencers Anna Sitar and Sara Echeagaray followed each other on TikTok, but hadn’t met in person until arriving in Cannes just a few days ago. They can thank TikTok for the festival rendezvous as the global phenomenon invited more than 20 top creators to attend the Cannes Film Festival as part of an official (and […]

Cannes Diary: The Content Creators Have Conquered the Croisette

On a sun-drenched patio along the Croisette, a TV crew is interviewing Khaby Lame while more reporters wait for his time in an adjoining suite. After an appearance two nights before on the Top Gun: Maverick red carpet, Lame has just been named one of the best dressed men of the festival by GQ France while wearing a suit made […]

Cannes: TikTok’s Short-Film Competition Awards Two Grand Prix After Jury Controversy

At a stunning seafront location and a marina filled with superyachts just a stone’s throw from the stage, TikTok handed out four trophies Friday afternoon to close out its first-ever #TikTokShortFilm competition in Cannes. A casual observer sitting through the nearly one-hour program — a key part of the social platform’s official partnership with this […]

Cannes: Inside Rithy Panh’s Clash With TikTok Over Competition Jury Independence

From the get-go, Cannes’s 2022 partnership with social media giant TikTok seemed like either an inspired, if belated, attempt to boost the festival’s relevance among global youth, or a decision destined to result in some kind of culture clash. Perhaps it was both. A sprawling, multi-faceted brand sponsorship, the Cannes-TikTok pact has been a buzzy […]

TikTok to Sponsor LA Pride Parade Next Month

TikTok will be the presenting sponsor of Christopher Street West’s L.A. Pride Parade in June. As part of this year’s sponsorship, TikTok will debut a float during the parade and host live programming backstage at the L.A. Pride in the Park music event on June 11 at Los Angeles State Historic Park, where performers include […]

TikTok Launches Tools to Credit Original Creators of Trends

TikTok is launching a set of tools that will allow creators to more easily credit the original creators behind viral trends on the social media platform, the company said on Wednesday. The tools, which will roll out over the coming weeks, will allow TikTok creators to directly tag and credit the original videos and creators […]

TikTok Content Creator Michael Le Launches Gaming Startup Joystick

Popular TikTok content creator Michael Le and tech entrepreneur Robin DeFay have co-founded Joystick, a gaming and esports platform aimed at empowering users to become pro gamers or content creators in the Web3 space by giving them the opportunity to keep 100 percent of revenue earned. “Play-to-earn gaming has the potential to change so many […]

Cannes: Is the Fest Ready for TikTok Creators?

In addition to a competition complete with its own jury headed by auteur Rithy Panh, 20 TikTokers from around the world will descend on the Croisette to chronicle their experiences By Chris Gardner

TikTok to Launch Ads on Top Videos, Offer Revenue Share for Creators

TikTok is launching an ad program that will let marketers buy ad spots on the top four percent of videos and allow select creators to receive a cut of the revenue, the company said on Wednesday at its NewFronts presentation in New York. Creators with at least 100,000 followers on TikTok will be allowed to […]

TikTok “Deeply Concerned” by Facebook’s Paid Campaign to Promote Negative Coverage of Social App

TikTok said Wednesday it was “deeply concerned” by a campaign paid for by Meta, the parent company of Facebook, to promote negative coverage of the shortform social platform in local media coverage. As reported by The Washington Post, Meta has paid a “right of center” marketing firm, Targeted Victory, to lead a campaign that has […]

TikTok Makes Oscars Debut During “We Don’t Talk About Bruno” Performance

As the cast of Encanto surprised audiences with a Megan Thee Stallion-featuring performance of the megahit song “We Don’t Talk About Bruno,” another first was underway at the Academy Awards: TikTok made it to the Oscars. As castmembers like Stephanie Beatriz, Diane Guerrero, Adassa and Mauro Castillo were joined by Becky G and Luis Fonsi for a […]