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Ron DeSantis’ Presidential Campaign Kickoff on Twitter Mired by Major Glitches

Turns out Twitter Spaces isn’t the best place to make a major announcement. Ron DeSantis learned this the hard way Wednesday evening, when the Florida governor was scheduled to kick off his presidential campaign during a live audio conversation with Elon Musk on Twitter Spaces after filing paperwork with the Federal Election Commission earlier Wednesday. […]

Linda Yaccarino’s Next Act: Convincing Brands to Buy Elon Musk’s Twitter Vision

Five years ago, just days before she led NBCUniversal’s upfront pitch on the stage of Radio City Music Hall, Linda Yaccarino addressed the crowd at the Interactive Advertising Bureau’s Video Symposium in New York City. In a critical address, she took aim squarely at the big social media companies like Facebook, Twitter and YouTube over […]

Linda Yaccarino Speaks Out on Twitter After Becoming Social Platform’s New CEO

Linda Yaccarino is speaking out on Twitter a day after being named the social platform’s new CEO by owner Elon Musk. “I’ve long been inspired by your vision to create a brighter future,” she wrote. “I’m excited to help bring this vision to Twitter and transform this business together!” On Friday, The Hollywood Reporter learned […]

Elon Musk Names Linda Yaccarino as Twitter CEO

In a dramatic shakeup just days before the TV upfronts, NBCUniversal says that Linda Yaccarino, its longtime head of ad sales, will depart the company effective immediately. Yaccarino will be joining Twitter, where she will be the social platform’s new CEO. Twitter owner Elon Musk announced Yaccarino’s hire Friday. Yaccarino “will focus primarily on business […]

NBCUniversal Ad Sales Chief Linda Yaccarino Reportedly In Talks to be Twitter’s Next CEO

The next CEO of Twitter is likely to be a familiar face for advertisers. NBCUniversal’s head of advertising sales, Linda Yaccarino, is in talks for the CEO role at the social media company, which is now owned by Elon Musk, The Wall Street Journal reports. Yaccarino is currently slated to be on stage at NBCU’s […]

Tucker Carlson Says He Will Bring “New Version” of His Fox News Show to Twitter

It appears that Tucker Carlson will not be off the air for long. In a video posted to his Twitter account with the line “we’re back,” Carlson said that he will be bringing “a new version of the show that we have been doing for the past six and a half years to Twitter.” “We’ll […]

Twitter Inexplicably Adds Verification Back to Some Accounts, Including Dead Celebrities

For further proof that Elon Musk’s approach to verification on Twitter can change on a whim, some top users on the social platform with significant followings — including stars who have died — were reverified over the weekend with no explanation from the company. The reverification comes after Twitter mass removed blue verification check marks […]

As Twitter Removes Legacy Verification, Elon Musk Says He’s “Personally” Paying for Some Users’ Blue Subscriptions

Twitter made good on its promise to remove legacy verification badges from users Thursday, but the company’s CEO, Elon Musk, appears desperate enough to keep some top users — including LeBron James, Stephen King and William Shatner — on the platform by paying for their Twitter Blue subscriptions. In a tweet shared Thursday afternoon, Musk […]

Why Social Media Impostors Pose a Constant Battle for Stars

Type in any celebrity’s name on Instagram or Twitter and you’re bound to find at least a handful of accounts — if not more — posing as the celebrity, using the same profile picture and sharing photos and videos taken from their real accounts. Some of them are innocuous fan accounts dedicated to sharing the […]

Twitter, Bucking Its Own Policy, Adds “State-Affiliated Media” Label to NPR Account

Twitter on Tuesday evening affixed a “state-affiliated media” label — a marker used to help users identify outlets that are editorially controlled by governments — to NPR’s main account, despite previous policy guidelines specifically noting NPR did not fall under that category. In a statement shared on Wednesday, NPR CEO John Lansing described the move […]

On Doge Twitter, Everything Is Meaningless

The purge siren was more like a whimper. As verified Twitter users braced for the Elon Musk–run social media company to begin removing verification badges en masse over the weekend, the Twitter product team appeared focused on something else entirely: replacing Twitter’s blue bird icon on Monday with that of a Shiba Inu, the dog […]

Twitter’s Verification Purge Set to Begin

Leave it to Elon Musk to choose April Fool’s Day to begin Twitter’s version of the Purge. Beginning on Saturday, users with legacy verification badges — notable accounts who were verified under Twitter’s previous leadership — are expected to lose their blue check, as the social media company has been hinting at for months but […]