Upfronts 2020
Disney Asks Marketers to “Reengage” in Virtual Upfront Pitch
The Walt Disney Co., in advertising roadshow presentations with marketers, is sending a reassuring message for buyers that may have pulled back amid the pandemic.
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9/11 Docuseries, Bobby Bones Show Highlight Nat Geo’s 2020-21 Slate
National Geographic is leaning on the pillars of its brand — exploration, science and adventure — for a 2020-21 slate that includes nine new shows across its two TV channels.
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TV Upfronts: Hollywood Reporter’s Guide to Remote Presentations
With no in-person events and some companies skipping the annual tradition altogether, the 2020 upfronts are vastly different than usual amid the coronavirus pandemic.
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Disney, WarnerMedia Forgo Upfronts Amid Pandemic
With TV's upfronts in flux during the novel coronavirus pandemic, two media companies are forgoing the annual tradition entirely this year. Disney and WarnerMedia will skip public presentations and have direct conversations with ad buyers instead.
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ViacomCBS Schedules Two-Day, Remote Upfront
ViacomCBS on Tuesday announced plans for a virtual upfront, becoming the first media conglomerate to go ahead with something resembling a full-fledged presentation to advertisers.
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Univision Follows NBC With Virtual Presentation to Advertisers
Univision is following NBCUniversal by setting a date for a presentation to ad buyers — not an upfront, exactly, but an update on where it stands.
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NBCUniversal Sets Streaming Presentation to Ad Buyers
NBCUniversal has invited advertisers to a conversation about the "state of the marketplace" on the date of what would have been its upfront presentation.
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TV Upfronts Pushed as Coronavirus Keeps Industry in Flux
As the TV industry and the rest of the world continues to adjust to a new reality amid the coronavirus pandemic, plans for digital upfront presentations are still in place. As to when? That is very much up in the air.
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Disney, Hulu, CBS, NBC, CW, Fox, WarnerMedia, Discovery Forgoing Live Upfronts for Video Presentations
All five broadcast networks, along with WarnerMedia, will skip their live upfront shows in May in favor of video presentations. Basic cable network Discovery and streamer Hulu are also opting for digital upfronts.
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TV Upfront Events Canceled or Postponed Due to Coronavirus
As the coronavirus outbreak in the U.S. continues, some media companies are changing their plans for their annual upfront presentations.
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